NEW AT SPRINKLR
The Fall '26 Release is here
Browse our latest innovations, all designed to help you deliver extraordinary customer experiences at scale.
What's new at Sprinklr
Listen Closely. Act Confidently.
Capture richer customer signals, uncover what drives sentiment, improve visibility in AI-generated experiences, and turn intelligence into action.
Move Faster. Reach Further.
Create engaging social content, increase advocacy participation, automate campaign execution, and expand into emerging advertising channels. Drive better results with simpler workflows across social and paid media.
Understand what’s happening. Act faster.
Monitor service operations in real time, simplify complex workflows, and use service data more flexibly across the enterprise.
Sprinklr Insights
Customer intelligence for the AI era
From video-first feedback and conversational analysis in CFM to AI visibility with LLM Insights and MCP-powered workflows, understand customers more deeply and act faster.
Let customers share feedback through video and audio
Video Feedback in CFM enables customers to respond through video and audio, helping you capture richer context behind every response.
Improve analysis with Deep Thinking Mode in CFM Copilot
Identify patterns, drivers, and customer segments behind feedback through natural language conversations.
Get greater AI visibility with LLM Insights
Regional Visibility and AEO Agents in LLM Insights help you measure, monitor, and improve AI discoverability.
Access AI-ready intelligence with Insights MCP
Insights MCP connects Sprinklr intelligence to the AI assistants your teams use every day.
Expand listening on Threads with Keyword Listening
Track brand mentions, competitor activity, and emerging trends on Threads beyond topic tags.
Sprinklr Social and Sprinklr Marketing
Execute marketing with greater impact
Increase engagement, expand reach, automate campaign execution, and activate emerging channels through simpler, more connected marketing workflows.
Now publish ads on OpenAI
Create and manage OpenAI ads directly in Sprinklr. Reach audiences where they increasingly discover products, brands, and information through AI.
Elevate social performance across channels
Create more engaging Instagram Reels by adding trending music to it and run TikTok consideration campaigns to engage high-intent audiences, all within Sprinklr.
Personalize advocacy content recommendations with AI
Deliver personalized content recommendations to every advocate. Increase content sharing and expand reach through the voice of your employees.
Manage distributed social profiles more efficiently
Review and approve employee social profiles at scale from a centralized workflow to ensure compliance and brand consistency.
Automate campaign creation from approved requests
Speed up execution by automatically turning approved campaign requests into ready-to-launch advertising campaigns.
Activate Sprinklr journeys from Salesforce
Launch omnichannel campaigns directly from Salesforce using the Sprinklr Journey connector for Salesforce Marketing Cloud.
Sprinklr Service
Build service operations that are intelligent, adaptable, and easier to manage
Help teams understand what's happening across the contact center, take action faster, and unlock greater value from service data.
Bring service data into your existing data lake
Unlock custom analytics and cross-functional insights by extending service data into existing Snowflake or BigQuery environments.
Simplify IVR management with AI
Accelerate troubleshooting, streamline workflow updates, and reduce IVR operational complexity with conversational assistance.
Monitor workforce skills in real time
Track skill-level demand, capacity, and performance to address imbalances before service levels are affected.
Bring voice interactions into Salesforce
Manage calls, transcripts, recordings, and agent availability from a single Salesforce workspace.
Deliver natural, human-like voice conversations
Deploy all-new Voice AI Agents that respond fast, handle interruptions the way people do, and filter out background noise. Improve caller experiences and free up human agents for complex interactions.
Launch AI Agents in hours
Use Agent Architects to build agents from a plain language brief or your SOPs. Connect them to your systems through MCP and to external agents through A2A.
Platform
Power the business behind the experience
Reduce operational complexity, connect critical systems, and enable teams to work faster with AI-powered workflows.
Connect AI assistants with the Sprinklr MCP Server
Give AI assistants secure access to Sprinklr capabilities and customer experience workflows.
Find and manage settings faster
The new All Settings Experience provides a centralized, more intuitive way to discover and manage platform configurations.
Accelerate integrations with API v3
Build integrations faster with standardised APIs, stronger governance, and a more consistent developer experience.
Improve routing with Intent Moderation 2.0
Use AI to understand message intent and relevance for better routing, prioritisation, and moderation.
Simplify administration with Roles & Permissions
Use pre-built role templates and clearer permission descriptions to manage access more efficiently.
Looking to dive deeper?
Refer to our release notes for details on all the latest innovations or get in touch with the Sprinklr team for a personalized walkthrough.