NEW AT SPRINKLR
The Summer '26 Release is here
Browse our latest innovations, all designed to help you deliver extraordinary customer experiences at scale.
What's new at Sprinklr
Richer feedback, smarter analysis, and AI brand visibility
Voice-first surveys, trend discovery, Copilot-led statistical analysis, and LLM brand tracking — so you always know what customers are saying and what's driving it.
Smarter workflows. Better results.
Copilot for video creation, expanded influencer management, and simplified content execution help teams move quicker, stay aligned, and drive better performance across campaigns.
Connected conversations with faster resolution
Click-to-call, WhatsApp voice, and AI-powered workflows bring customers and agents closer so issues get resolved quickly and consistently
Unlock video intelligence with ViralMoment
Go beyond text-based listening with AI-powered video intelligence. Discover emerging trends, creator conversations and cultural shifts across short-form video, and turn cultural signals into action.
Sprinklr Insights
Know what your customers are telling you, and what’s driving it
LLM brand tracking, voice-first surveys, Copilot-powered statistical analysis, and real-time social listening, so every insight is faster and more actionable.
Control how your brand shows up in AI answers with LLM Insights
Identify the prompts and topics where your brand appears in AI-generated answers using our integrated GEO offering. Optimize your content to elevate your presence across AI-searches
Discover what's trending across channels
See what is trending across X, TikTok, Threads, Reddit and Pinterest. Act fast to stay ahead of the conversations
Run statistical analysis instantly with Copilot
Let Copilot run correlation and regression automatically to uncover key drivers and explain what's impacting your KPIs
Let customers respond to surveys with their voice
Increase completion rates and capture richer, more detailed feedback than text responses alone
Trigger surveys based on digital behaviour
Automatically engage customers at the right moment by triggering surveys based on real user actions across web and in‑app experiences
Collect feedback directly inside social conversations
Gather in-channel feedback across X and Reddit to keep insights contextual and easier to act on
Sprinklr Social and Sprinklr Marketing
Faster marketing, for the age of AI
Power your content marketing workflows with Copilot. Go to market at the speed of culture with AI-powered video generation, seamless influencer management and simplified campaign execution.
Leverage copilot capabilities in Content Marketing
Use copilot to summarize your intake requests. Analyze your editorial calendar to understand what is working and get recommendations. Get quick insights into campaigns, posts and tasks without manually digging through dashboards
Drive better results for TikTok Smart+ campaigns
Gain more control over who sees your ad, which creative gets promoted and how your budget is optimized
Get higher returns from your creator campaigns
CreatorIQ integration now brings expanded capabilities. Boost high performing creator posts on Meta and TikTok directly within Sprinklr
Do more on Reddit
Mark posts as offcial updates. Pin the important posts. Stay on top of conversations without missing anything important
Supercharge your social posts with AI
Use our conversational AI writing assistant to create and refine captions. Generate videos in minutes using natural language prompts
Protect your customers from spam accounts
Automatically detect spam accounts. Take quick action before your customers get exposed to them
Import creative briefs and collaborate without friction
Import briefs from your system or Sprinklr DAM. Review brief feedback with your team, align quickly, and start executing
Sprinklr Service
Make every interaction easier to start, smoother to resolve, and simpler to manage
Bring conversations, workflows, and teams together so support feels seamless for customers and effortless for agents.
Connect customers instantly with click‑to‑call from digital journeys
Let customers reach a live agent in the moment they need help without dropping off or switching channels
Build workflows faster with AI‑generated screens
Turn simple Copilot prompts into operational workflows and reduce setup time from hours to minutes
Capture how work happens with digital case recording
Go beyond conversations to see how agents navigate workflows and improve quality, compliance, and training
Move from chat to voice seamlessly within WhatsApp
Resolve complex issues faster by continuing conversations across chat and calling without losing context
Drive agent productivity with gamification
Turn daily work into measurable goals with real-time progress, leaderboards, and rewards tied to performance
Manage recording policies with centralized control
Simplify governance and ensure consistent compliance across interactions without manual effort
Work seamlessly across Microsoft Teams and Sprinklr
Keep agents, supervisors, and systems in sync with real-time visibility into users, availability, and communication
More human-like AI agent voice conversations, out of the box
Noise handling, smarter turn detection, sub-second latency, and expressive speech — so customers stay engaged to resolution
Platform
Bring systems, data, and workflows together
Simplify integrations and data flows so teams can move faster with less complexity
Bring reporting into one view with Adobe Customer Journey Analytics integration
Combine Adobe and Sprinklr data to create unified, cross-channel reporting without manual effort.
Understand dashboards instantly with GenAI widget summarization in Displays
Turn complex charts into clear, actionable insights with on-demand summaries that accelerate decision-making
Coming Soon!
The next wave of Sprinklr innovation is here. This feature is in Limited Availability — reach out to your Success Manager or Account Executive to get early access.
Access and activate Sprinklr intelligence with MCP
Bring Sprinklr data, workflows, and actions into any MCP-compatible AI assistant, including ChatGPT, Claude, and Microsoft Copilot, to work seamlessly across systems.
Leverage that intelligence with Sprinklr Insights MCP to create custom reporting experiences, AI-powered skills, and intelligent agents tailored to your business.
Looking to dive deeper?
Refer to our release notes for details on all the latest innovations or get in touch with the Sprinklr team for a personalized walkthrough.