Where culture becomes intelligence.
Your customers don't just tell you what they think — they show you. No team can watch the billions of videos shaping your market every day. Sprinklr Video Intelligence can. It understands video at scale, transforming what consumers create, share, and make viral into actionable customer, market, and cultural intelligence.
The world's richest source of customer intelligence lives in video.
Consumers don't just talk about brands anymore. They discover, evaluate, recommend, and influence purchasing decisions through video.
of time spent on social is on video
people on TikTok every month
of Instagram time is now Reels
of consumers prefer video to learn about product
Traditional listening stops at the caption. True intelligence starts inside the video
What Video Intelligence looks like, live.
Catch trends while they're still forming
Culture moves through video first. Detect emerging trends, creators, formats, and cultural moments before they peak — so your campaigns ride the wave instead of chasing it.
See your brand even when it's never mentioned
Frame-level visual AI detects logos, products, packaging, demonstrations, and visual behaviors — surfacing brand moments text-based tools will never find.
Hear what's driving virality
Voiceovers, sounds, and music trends decoded. Know what's fueling engagement before it shows up in the comments.
Build creative on evidence, not assumptions
Understand the hooks, formats, storytelling patterns, and creative themes already resonating with your audience — so your next brief writes itself.
Know who's winning your market and why
Benchmark competitors' content strategies, creator partnerships, engagement, and share of voice to uncover what's driving market momentum.
The brands that see culture first, move first
The depth and speed of your intelligence determine the speed of your business. Only Sprinklr makes video intelligence a shared enterprise layer—helping you spot trends sooner, catch risks earlier, and understand customer behavior before the market moves.
Move faster
Identify trends before competitors and act while culture is still forming.
Create smarter
Build campaigns based on what audiences are already responding to, not assumptions.
Protect your brand
Detect visual risks, misinformation, and reputation issues before they become headlines.
Innovate with confidence
Discover how customers actually use your products and uncover unmet needs before traditional research does.
Trusted by brands who can't afford to be late
Hunter PR flipped crisis sentiment from 2:1 negative to 2:1 positive with Sprinklr's Video Intelligence
An influencer's viral videos put a luxury jewelry brand under fire. Hunter PR measured how fast the conversation was spreading — not just how loud it was — and pinpointed the exact moment it was safe for the brand to re-engage.
"We could actually see how fast the fire was spreading, where it was slowing, and when it was safe to act again. It changed how we reported, and how our client responded."
Michael Lamp
SVP, Hunter PR
Warner Bros turned fan content into a $1.5B Barbie blockbuster with Sprinklr's Video Intelligence
99.6% of Barbie content on TikTok was fan-made. Sprinklr's Video Intelligence showed WB which communities were driving it — from AsianTok to SewingTok — and what they cared about, like Ken. WB marketed back in their language, driving 11B promotional views, nearly 10X Oppenheimer, and a $1.5B run against a $200–250M projection.
Four Seasons captured 329M views from a single viral video with Sprinklr's Video Intelligence
When the "Four Seasons Baby" exploded overnight, hourly tracking showed the brand how fast the trend was moving and which unexpected audiences it was reaching — MomTok, NurseTok, EDMTok. Four Seasons responded in three days, waking a dormant TikTok account to a 343% jump in views.
"In my 10+ years working and covering social media, I cannot recall a viral moment that has been MORE universally loved."
Brendan Kaminsky
Founder, bknown Agency
Hunter PR flipped crisis sentiment from 2:1 negative to 2:1 positive with Sprinklr's Video Intelligence
An influencer's viral videos put a luxury jewelry brand under fire. Hunter PR measured how fast the conversation was spreading — not just how loud it was — and pinpointed the exact moment it was safe for the brand to re-engage.
"We could actually see how fast the fire was spreading, where it was slowing, and when it was safe to act again. It changed how we reported, and how our client responded."
Michael Lamp
SVP, Hunter PR
Warner Bros turned fan content into a $1.5B Barbie blockbuster with Sprinklr's Video Intelligence
99.6% of Barbie content on TikTok was fan-made. Sprinklr's Video Intelligence showed WB which communities were driving it — from AsianTok to SewingTok — and what they cared about, like Ken. WB marketed back in their language, driving 11B promotional views, nearly 10X Oppenheimer, and a $1.5B run against a $200–250M projection.
Brands that move first outperform the ones that react
Culture is moving faster than any team can watch. The organizations that win won't be the ones with the most dashboards — they'll be the ones that understand customer behavior first and act on it across the enterprise. Sprinklr Video Intelligence makes that your advantage.