- Product SuitesPlatformSPOTLIGHT
Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Read full reportSprinklr named a Strong Performer in The Forrester Wave™: CCaaS Platforms, Q2 2025
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Aramex delivers world-class CX with AI-powered CCaaS and 24/7 customer care
Read full storyAcer streamlines workflows across global markets and transforms the customer experience
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Check your AI maturity in minutes and get a free report with strategies to improve your AI readiness
Get startedNorthwestern Mutual uses Sprinklr AI to power its most successful social campaign ever
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Uber achieves industry-leading SLA and response times
Read full storyDeutsche Telekom rings in the future of CX with AI-powered CCaaS
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Sprinklr wins Cloud-Based CX Solution of the Year at the 2025 CCW Excellence Awards
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SPOTLIGHTAramex delivers world-class CX with AI-powered CCaaS and 24/7 customer care
Read full storyAcer streamlines workflows across global markets and transforms the customer experience
Read full story
Sprinklr Service Glossary
If you are new to Sprinklr, before starting with Sprinklr Service, it might be beneficial to look at the basic constructs of Sprinklr. Let’s examine the two important constructs - Universal entities and User Management.
Universal Entities
Unlike other platforms with fragmented architecture across their products, Sprinklr works on Universal Entities. Some of the essential universal entities with which you will repeatedly work in Care are called out below.
User Management Permissions
Sprinklr has Enterprise grade user management and permissions. Users added in Sprinklr are automatically added to dynamic user groups and provisioned with appropriate roles and permissions.You can read more about governance here
Getting Started with Sprinklr Service
CXM - Entity Studio
Reference Guide for Sprinklr Service
Sprinklr Service Glossary
Queues
Custom Field
User Management & Permissions
Universal Entities
Service Channels
Inbound Voice
Gamification
Outbound Voice & Dialers
Case Management
Automation and Assignment
Unified Agent Desktop
Supervisor Console
Surveys
Journey Facilitator
Sprinklr Commerce
Workforce Management
Reporting and Analytics
Conversational AI
Sprinklr AI Agent
IVR
Knowledge Base
Community
Quality Management
Conversational Analytics
Agent Assist
Sprinklr AI+
Customer-Facing Guided Workflows
Agent Copilot
Voice AI (Text to Speech and Speech to Text)
Service Agent Personas
English (US)
Sprinklr Help Center