Differentiate your CX strategy faster with AI-powered competitive insights from 400K social accounts.

Competitive research is one of the most time-consuming activities for enterprises. Sprinklr’s Competitive Insights & Benchmarking tools automate competitive intelligence with AI to instantly reveal what the world’s biggest brands are doing across 8 different social channels — and which best-in-class experiences offer insights that your own organization can leverage to differentiate sooner.


of executives say social data will be a primary source of business intelligence moving forward.

The Harris Poll, 2021

Sprinklr is trusted by the world's biggest brands
Transform 10B daily predictions into differentiation tactics.

Understand best-in-class marketing rhythms and tactics in near real-time — then use those competitive insights to drive operational efficiencies and create a competitive advantage of your own, all on the only unified customer experience management (Unified-CXM) platform.

Save time and analyze competitor social performance at scale.

Benchmark your social performance in real time against competitors or other best-in-class brands: Sprinklr AI automatically gathers and analyzes content to deliver deep insights that go beyond engagement metrics and number of posts.

Unlock years of competitive insights to stay on top.

Compare your performance against 400,000+ social accounts on 8 digital channels — and leverage years of historical insights — to identify the opportunities and strategies that can keep you ahead of competitors.

Interested in trying out Competitive benchmarking?

Sprinklr Social's self-serve plan now comes with in-built listening and insights capabilities. Try it for free!

How can competitive insights & benchmarking tools help you identify up to 230K potential customers?

To stand apart in a competitive marketplace, today’s enterprises need to listen in real time, learn what competitors and customers are doing, and act fast on these insights. But the task of managing so much unstructured data — scattered across a broad spectrum of modern channels — prevents many businesses from properly benchmarking and rising above the noise.

Competitive analysis and benchmarking tools can help brands identify key opportunities for differentiation, and set them up to capitalize on growth drivers either missed by the competition or previously led by competitors. These benchmarking tools can transform publicly available data from social activity, comments, shares, likes, and even response times into competitive, actionable insights that can drive brand differentiation, accelerate growth, and reduce costs.

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Set your brand apart from competitors with Sprinklr Competitive Insights & Benchmarking.

Connect with one of our Sprinklr Insights experts to discuss your goals and explore how you can:

Grow your business with AI-powered insights that analyze data in real time to help teams enhance brand performance, optimize content strategy, and estimate paid initiatives and customer support response times.

Proactively make decisions by using AI to automatically detect anomalies in data sets — so your teams can stay agile when markets or competitors shift.

Decrease costs with AI-powered automation that collects, categorizes, and analyzes content — improving the quality of your data and removing human error.

Gain competitive intelligence efficiently from the 8 most popular social channels.

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Gather, monitor, and manage data and insights from modern digital and social channels, including Facebook, X, formerly Twitter, Instagram, YouTube, Quora, X, formerly Twitter, VK, and Sina Weibo.

Learn more about Social Listening

Proactively identify trends across an ever-growing spectrum of organic social content.

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Know what’s performing instantly with intelligent machine learning models that identify qualifying activities based on predefined categories.

Act fast on opportunities to differentiate.

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Use AI-powered insights to differentiate your brand from the competition and compare brands’ performance against each other.

Princess Cruises logo white

How one of the world’s largest cruise lines proactively pivoted in a pandemic to save $15K in 30 days.

Targeting opportunities to stand apart from competitors

Princess Cruises partnered with Sprinklr to create a benchmarking dashboard targeting opportunities to re-engage with travelers and re-launch cruise as a trusted option.

Collecting competitive intelligence on 12 key brands in real time

Competitive Insights & Benchmarking delivered real-time brand awareness metrics, comparing sentiment and engagement against key competitors and transforming that data into actionable reports for leadership teams.

Saving time and reducing costs in less than 1 month

By leveraging Sprinkrl’s Unified-CXM platform to bring all of this analysis together in one convenient dashboard, Princess Cruises saved time and money — with $15,000 in savings in just 30 days.

Sprinklr Named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognized as a Leader in Social Suites by Forrester Research, for the ability to deliver “across all social media needs at equal depth — listening, customer service, organic publishing, and advertising — plus some secondary social products like influencer management and employee advocacy.”

Read the report
"Sprinklr Can Do It All"

“We leverage Sprinklr for general listening, benchmarking, and research, and then turn those insights into visualizations through the Display module. We also leverage Presentations to provide real-time updating reports for internal stakeholders. We're able to understand not only what's being said about us, but what our competitors are doing from content performance to their customer response times.”

- Review on TrustRadius

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Updated as of 30/08/2023

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