CXUnifier Awards
The CXUnifier Awards celebrate outstanding brands and individuals who push the boundaries of innovation to enhance customer experience and drive meaningful business impact. These honorees exemplify excellence through creativity, technology and a commitment to continuous improvement.
Nominations for the 2025 CXUnifier Awards are closed. Be on the lookout for announcements for our 2026 awards.
2024 CXUnifier Award Winners
By consolidating tools onto Sprinklr's Unified-CXM platform, Microsoft transformed its social engagement, enabling more efficient, scalable and impactful connections with customers worldwide.
Microsoft, Social Service Trailblazer
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3M transformed its social media strategy with Sprinklr, achieving faster response times, improved SLAs and greater customer satisfaction through a scalable, AI-enhanced approach that strengthens brand engagement worldwide.
3M, Customer Service Trailblazer
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The American candy manufacturer needed a better way to manage its 40+ social accounts and connect with fans in real time, it turned to Sprinklr's AI-powered platform to sweeten its digital strategy — boosting engagement, streamlining service and earning millions in media value.
Ferrara, Trend Spotter
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Faced with shifting customer expectations and changing technologies, Deutsche Telekom pivoted its customer service strategy to drive more personalized, unified experiences.
Deutsche Telekom, Unifier of the Year
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Jumia transformed its customer and seller support operations across Africa by implementing Sprinklr’s AI-powered, omnichannel platform — resulting in faster response times, improved case resolution and a 76% increase in customer satisfaction.
Jumia, Digital Service Visionary
Read the full storyBy consolidating tools onto Sprinklr's Unified-CXM platform, Microsoft transformed its social engagement, enabling more efficient, scalable and impactful connections with customers worldwide.
Microsoft, Social Service Trailblazer
Read the full story3M transformed its social media strategy with Sprinklr, achieving faster response times, improved SLAs and greater customer satisfaction through a scalable, AI-enhanced approach that strengthens brand engagement worldwide.
3M, Customer Service Trailblazer
Read the full storyAward Categories
Our highest honor 🏆 — honors an individual or team that has achieved mastery in delivering exceptional customer experiences. This award celebrates commitment to excellence, creativity and effectiveness in shaping impactful customer journeys.
All nominations will be considered for this award.
Recognizes those who have transformed customer experience and enhanced company efficiency through innovative AI adoption, driving measurable impact and setting new standards for success.
Recognizes a team using Sprinklr to create meaningful positive impact—whether for communities, customers, employees, or society at large.
Honors a Sprinklr partner who embodies the “Better Together” mindset by empowering customers to deliver unified engagement journeys, solving CXM challenges and driving revenue.
Recognizes a team that has significantly improved business operations through strategic adoption of Sprinklr solutions — enhancing efficiency, performance and internal adoption, leading to exceptional business results.
Recognizes a team at the forefront of transforming the digital service landscape, setting the benchmark for using Sprinklr solutions to enhance customer interactions and drive business success through forward-thinking strategies.
Recognizes a customer who demonstrated exceptional creativity, consistency, or effectiveness in their use of organic or paid social media marketing.
Recognizes a brand that put the customer at the center, showing up powerfully in a moment that truly mattered. By meeting customers where they are across culture, conversation, and community, the winner delivered timely, relevant experiences that drove meaningful impact.
Recognizes a customer who has harnessed Sprinklr Insights to excel in data analytics, deriving valuable business insights, making informed decisions, and gaining profound understanding of customer experience, feedback, products, competition and audience.
The CXUnifier Awards celebrate our amazing customers who are shaping the future of customer experience, setting new standards of excellence and inspiring others to follow.
Meet the Judges
Amitabh Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as Vice President of Engineering at Adobe. There he led a global R&D organization for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US.
Amitabh Misra
Chief Technology Officer, Sprinklr
Joy Corso has been Sprinklr’s Chief Administrative Officer since January 2025, responsible for leading both the Marketing and Culture & Talent organizations. Prior to joining Sprinklr, Ms. Corso served as Chief Marketing Officer at Vonage Holdings Corp. (“Vonage”) from July 2020 to December 2024, where she was responsible for leading the company’s Marketing, Communications, Integration and Transformation teams.
Joy Corso
Chief Administration Officer, Sprinklr
Arun Pattabhiraman joined Sprinklr as Chief Marketing Officer in May, 2022. Prior to joining Sprinklr, Mr. Pattabhiraman was Chief Growth Officer at Freshworks, where he led a global team of 400+ marketing, operations, and sales development professionals and played a critical role in helping Freshworks become the first Indian B2B SaaS company to list on NASDAQ in September 2021.
Arun Pattabhiraman
Chief Marketing Officer, Sprinklr
Amitabh Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as Vice President of Engineering at Adobe. There he led a global R&D organization for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US.
Amitabh Misra
Chief Technology Officer, Sprinklr
Joy Corso has been Sprinklr’s Chief Administrative Officer since January 2025, responsible for leading both the Marketing and Culture & Talent organizations. Prior to joining Sprinklr, Ms. Corso served as Chief Marketing Officer at Vonage Holdings Corp. (“Vonage”) from July 2020 to December 2024, where she was responsible for leading the company’s Marketing, Communications, Integration and Transformation teams.
Joy Corso
Chief Administration Officer, Sprinklr