EMPLOYEE ADVOCACY PLATFORM
Increase reach on social by up to 360% in just 6 months
Sprinklr Advocacy makes it easy for your employees to amplify your brand, improve awareness, generate leads and attract talent — all while ensuring 100% compliance.
Supplement your social strategy with an employee advocacy program
Brand content shared by employees not only extends its reach but also amplifies engagement, builds credibility and improves conversion.Get high quality leads
Enhance the quality of your brand outreach through content shared by employees and improve conversion rates.
Reduce marketing and recruiting costs
Maximize reach without running any paid ads and reduce recruiting costs by hiring through your employee network.
Stay on-brand, no matter the scale
Ensure that your employees share only approved content — so they can amplify your brand in a positive and compliant way.
Build your employee’s brand
Position your employees as thought leaders by equipping them with industry-focused content.
Why the biggest brands chose Sprinklr
Explore how Lenovo created a holistic social media strategy with Sprinklr Advocacy
Advocacy allows us to help employees create content that is interesting and important to them and their social networks. And, for the first time in memory, we’ve got a tool representative of all geographies, all corporate initiatives.
260%
increase in social sharing
Alli Soule
Social Education and Advocacy Manager
Read Full StoryExplore how Lenovo created a holistic social media strategy with Sprinklr Advocacy
Advocacy allows us to help employees create content that is interesting and important to them and their social networks. And, for the first time in memory, we’ve got a tool representative of all geographies, all corporate initiatives.
260%
increase in social sharing
Alli Soule
Social Education and Advocacy Manager
Read Full StoryExplore how Lenovo created a holistic social media strategy with Sprinklr Advocacy
Advocacy allows us to help employees create content that is interesting and important to them and their social networks. And, for the first time in memory, we’ve got a tool representative of all geographies, all corporate initiatives.
260%
increase in social sharing
Alli Soule
Social Education and Advocacy Manager
Read Full StoryEmpower your employees to become your champions
Sprinklr’s Employee Advocacy platform allows your employees to access and share approved content from a unified space. So, they can amplify your social presence while elevating their personal brand.Deliver content with ease
Curate and categorize a library of shareable brand posts, thought leadership articles and industry-leading whitepapers for your employees to share on their social networks.
Make it easy to share
Enable your employees to link their social accounts, use pre-set captions, hashtags and schedule posts using a content planner on desktop or mobile.
Enhance employee participation
Incentivize your employee advocacy program with awards and badges for posts, likes, shares, comments and more to ensure active participation.
Recruit quality talent
Build a better employer brand by showcasing company culture through your employees and attract high-quality candidates that are part of their network.
Measure and optimize your program
Access out-of-the-box and custom dashboards for monitoring employee engagement and participation. Identify top-performing content and create extensive reports to share across teams.
Stay in control
Establish clear approval workflows for creating and publishing advocacy content that aligns with your brand.
Learn how to empower the people who know your brand best — your employees — to extend its reach and impact.
Reach your employees on platforms they love
Sprinklr Advocacy works seamlessly with the tools that your business uses, so that your employees can share information and collaborate without siloes.
Microsoft Teams
Microsoft SharePoint
Slack
Yammer
HubSpot
iFrame Embed Webpart
Salesforce
Cisco Webex
Sprinklr Social is recognized as the industry standard in helping enterprises manage social media at scale
Sprinklr Social is one of G2’s Top 50 products for marketers
Sprinklr was named one of the top 50 products for marketers in G2’s Best Software Awards 2021.
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Sprinklr Social is one of G2’s Top 50 products for marketers
Sprinklr was named one of the top 50 products for marketers in G2’s Best Software Awards 2021.
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Sprinklr Social is one of G2’s Top 50 products for marketers
Sprinklr was named one of the top 50 products for marketers in G2’s Best Software Awards 2021.
Sprinklr Named Leader in The Forrester Wave™ — Social Suites, Q3 2021
Forrester evaluated the 9 providers that matter most in social suites, and Sprinklr was recognized as a leader, with the highest possible scores for 23 of the criteria.
Additional features included in Sprinklr Advocacy
Advocacy On-the-go
Manage through Android, iPhone or desktop.
Push Notifications
Notify about new content, rewards and more.
Collaboration
Engage with all available content within the library.
Third-party Analytics
Integrate with Google Analytics and Adobe Analytics.
Quick Search
Search by keywords for relevant content.
Security
Leverage two-factor authentication, single sign-on, timed logout, audit trails and more.
Admin Console
Set up custom layouts, bulk upload users, manage access and more.
Profile-based Targeting
Personalize content experience to specific needs of the users.
Multi-language Support
Scale across geographies with support for global languages.
Frequently asked questions
Employee advocacy software is a platform that facilitates company-wide promotion of brand messages. It empowers employees to share curated content on their personal networks, aligns organizational branding efforts and capitalizes on the trust within personal social connections to enhance brand visibility.
An employee advocacy tool serves as a multifaceted platform offering:
- Content centralization: manage a collection of brand-aligned content ready for employee sharing.
- Governance and compliance mechanisms: ensure only brand-approved messages are disseminated upholding the integrity and consistency of brand messaging.
- Engagement incentives: introduce gamification elements like awards and badges motivating employees to actively participate and share content.
- Analytics and insights: capture real-time data on content engagement, reach and influence providing actionable insights on the effectiveness of advocacy campaigns and areas for improvement.
- Integration capabilities: seamlessly integrate with existing marketing, CRM and other enterprise tools ensuring a cohesive and streamlined workflow across platforms and enabling a consolidated view of advocacy impact.
Through an advocacy tool, brands can:
- Enhance authenticity: by enabling employees to share company messages on their own personal social media platforms, brand content comes across as more genuine and less like a corporate advertisement. This personal touch often resonates more with audiences because it's perceived as a direct recommendation or endorsement from someone they know.
- Expand outreach: when employees share content, it has a higher likelihood of appearing in their connections' news feeds, leading to increased visibility and engagement.
- Modernize referrals: provide a scalable, digital alternative to traditional word-of-mouth. Employees can easily share testimonials, product information or company news with just a few clicks, reaching a wider audience instantaneously while still maintaining the personal recommendation aspect.
Yes, employee advocacy tools can seamlessly integrate with other marketing and CRM software. Integration capabilities allow for:
- Data cohesion: seamless data flow between platforms.
- Synchronized operations: cohesive, streamlined workflows with marketing and CRM platforms.
- End-to-end customer view: combine peer recommendations with CRM data insights.
By adopting such an employee advocacy tool, businesses can:
- Optimize resources: maximize brand exposure without the expense of traditional ad campaigns.
- Elevate trust levels: turn employee recommendations into trusted endorsements for your brand.
- Strengthen internal alignment: foster a unified team, proud to advocate for your brand's vision.
- Reduce hiring costs: By posting job openings on employee's social networks, you can get quality hires at a lower cost.
Sprinklr resources
Learn about employee advocacy programs and how companies use it to expand their reach, amplify their voice and generate a sales pipeline by leveraging their employees’ social influence.
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