HomeSprinklr MarketingCampaign Planning & Content Marketing

CONTENT MARKETING PLATFORM

Streamline campaign lifecycles and cut content production costs by up to 50%

Manage content planning, production, distribution and analytics on a single platform to reduce content production costs and accelerate campaign launches.
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The only end-to-end content marketing and campaign management solution for enterprise teams

Replace multiple tools with one unified platform

Unified platform

Manage campaign planning, collaboration, publishing and reporting — all under one roof.

Manage all your channels from a single place

Broad channel coverage

Manage content lifecycles across 30+ digital, social and traditional channels.

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Robust workflow automation

Streamline processes and approval workflows for increased efficiency and faster go-to-market.

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Enterprise-grade governance

Centralize governance with roles and access control, approval workflows and audit trails.

The industry standard in content marketing platforms

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Sprinklr recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms, for the fourth year in a row.
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Gartner® Magic Quadrant™

Plan content that resonates with your audience

Leverage AI-powered insights for better content strategy

Understand how your audience responds to your content and creatives based on theme, tone and visual attributes. Discover high-performing content and what makes it click.

Leverage AI-powered insights for better content strategy

Simplify the briefing process to ensure a single campaign vision

Use standard brief templates for campaigns and posts for consistency, store ideas centrally and ensure that teams are aligned. With Smart Compliance, ensure that campaign content always adheres to briefs.

Simplify the briefing process to ensure a single campaign vision

Eliminate the need for multiple tools to improve collaboration

Avoid confusing email threads and tools by collaborating right within the platform. Keep teams informed with comments, @mentions, attachments and timely alerts to ensure no information is overlooked.

Eliminate the need for multiple tools to improve collaboration

Simplify intake with Request Forms

Kick-start the marketing intake process by sharing highly customizable request forms with your teams. Gather ideas for new content, line them up for production and convert them into new campaigns, sub-campaigns or messages.

Simplify intake with Request Forms

Optimize content production and save costs

Refine content production and improve visibility

Utilize the unified Content Production Dashboard to improve visibility into ongoing production. Collaborate seamlessly with teams for higher efficiency and faster go-to-market.

Refine content production and improve visibility

Boost efficiency with standardized workflows

Map complex marketing processes and automate task assignment and tagging with a powerful workflow engine. Embed approvals into your workflows to ensure timely stakeholder reviews.

Boost efficiency with standardized workflows

Uncover reusable content strategies

Identify high-performing content that can be reused across channels, markets and campaigns to save content production costs. Leverage dynamic templates to design high-impact creatives once and use them repeatedly.

Uncover reusable content strategies

Empower your teams with a centralized asset hub

Use Sprinklr’s centralized Digital Asset Manager and AI-powered smart image tags to provide your teams with a unified creative repository. Enable better discovery of creatives in your asset library for effective reuse.

Empower your teams with a centralized asset hub

Centralize content distribution across channels

View all campaign activity on a universal calendar

Give cross-market and regional teams a single view of planned activity across channels to foster a unified strategy. Identify content gaps quickly with granular views and filters.

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Unified content calendar

Manage all your channels on one platform

Publish across 30+ social and digital channels from a single place. Simplify campaign roll-out across diverse markets for greater consistency and higher campaign impact.

Cross-channel Distribution

Ensure brand consistency and protect your brand

Prevent unauthorized access to content, accounts and publishing controls. Enhance visibility and accountability with audit logs and versioning.

Ensure brand consistency and protect your brand

Consolidate marketing data and get insights faster

Integrate reporting across channels and initiatives

Get a comprehensive view of performance data on paid and organic social activity across 30+ channels. With AI-powered insights, uncover market-specific performance drivers.

Unified Reporting

Benchmark marketing performance against unique goals

Gain actionable insights that are aligned with your business goals and powered by data from social channels, web analytics and third-party integrations.

Benchmark marketing performance against unique goals

Track team productivity and process efficiency

Use operational data to improve efficiency and identify avenues for resource optimization. Proactively flag delays and bottlenecks to optimize workflows and adjust project timelines as needed.

Track team productivity and process efficiency

Produce high-impact content at scale with the power of AI

Discover key performance drivers

Use AI-powered insights to understand audience reaction to your content and creatives — based on theme, tone and visual attributes. Identify high-performing content and what made them resonate.

Discover key performance drivers

Speed up planning and brainstorming with generative AI

Simplify and speed up the briefing process using Sprinklr AI+ to generate key campaign messages, social media content and more.

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Speed up planning and brainstorming with Generative AI

Create engaging content faster and at scale

Generate compelling content in multiple formats with Sprinklr AI+, and translate it instantly to a number of languages. Improve content quality by using AI to simplify, reword or modify the tone of your content.

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Create engaging content faster and at scale

Turn marketing effort into measurable business impact

Reduce    MarTech costs

Reduce costs and improve efficiency

An industry-leading technology company saw 50% reduction in content production costs by consolidating their marketing operations on Sprinklr.

Execute efficiently and at scale

Unify teams to drive higher marketing ROI

A global gaming company increased organic social content ROI by unifying marketing teams from 41 sub-brands on a single platform.

Centralize brand governance

Centralize brand governance

Sprinklr helped a leading health-tech company consolidate operations across 100+ markets worldwide, streamline processes across 27 channels and cut time to market by 30%.

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GUIDE
Content Marketing
To reach your target audience, you need to provide engaging and relevant content that delivers value and speaks directly to customers' needs.
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