Adobe Analytics Integration
Updated
Track the entire consumer journey from clicks to website conversions, providing post-level attribution for website activities and seamlessly report on the entire conversion funnel using Adobe Analytics integration in Sprinklr.
Note:
The Adobe Analytics integration requires a Dynamic Property (DP) enablement and execution of a backend job. Contact your Technical Consultant (TC) or Success Manager (SM) to get this enabled in your environment before proceeding with the steps mentioned in the document.
We are currently on 1.4 v of the Adobe Analytics API. For more information about the Adobe Analytics API Migration, see Legacy API EOL.
About Adobe Analytics
Adobe Analytics (SiteCatalyst) allows you to see which posts are driving traffic to their website and use the data to gauge the effectiveness of marketing campaigns. However, accurate reporting requires that outbound posts be consistently tagged with the parameters for SiteCatalyst to track. Making sure that each appendment uses the correct taxonomy is not only time-consuming but can be extremely difficult to manage among larger teams.
Sprinklr can integrate with Adobe Analytics to streamline both the process of appending tracking codes and analyzing the data tracked.
Adobe Analytics Hierarchy
Reporting Suites: Adobe uses the concept of report suites to group/organize the data collected from different website(s)/app(s). An organization can have many report suites, each containing different data sets.
How Adobe Analytics Work
The Web Profile Builder creates a profile that, once assigned to a domain, automatically appends tracking codes to outbound posts with that domain.
This greatly simplifies the process of creating appendments for outbound posts. Instead of requiring all users to consistently use the correct tagging taxonomy (or even to remember to tag posts at all), the Web Profile does the entire process automatically.
Sprinklr brings the data that SiteCatalyst has captured back into the Sprinklr platform.
This allows you to compare web performance and social engagement in the same dashboards and widgets.
With this additional data, you can map web traffic directly to outbound posts with one seamless attribution model. It allows you to measure the effectiveness of your social marketing campaigns by seeing which outbound posts drove the most traffic to your website.
Value Proposition with Sprinklr
Integrating SiteCatalyst with Sprinklr eliminates much of the tedious work of comparing web performance to social engagement, making the process of attributing web performance to social engagement seamless.
Automate | Identify | Report |
Automate the time-consuming and error-prone process of creating tracking URLs for accurate, compliant reporting. | Easily identify your most effective content based on conversions to create content that gets results. | Seamlessly pass back Adobe Analytics metrics, dimensions, events, props, and evars back into Sprinklr for a one-stop-shop reporting. |
Integration Steps
FAQs
What's Next?
Adobe Analytics: Publishing and Reporting