Adobe Experience Manager Integration
Updated
The Sprinklr and Adobe Experience Manager (AEM) integration enables marketing teams to efficiently manage and utilize digital assets across both platforms. It provides asset discovery, supports multiple file types such as images, videos, and documents, and ensures real‑time metadata synchronization to streamline campaign planning and execution.
By connecting AEM with Sprinklr, the integration creates a unified content ecosystem that enhances collaboration, simplifies workflows, and ensures consistent brand messaging across more than 30 digital channels.
Note: This integration must be configured by a Sprinklr Technical Consultant (TC). To enable it in your environment, reach out to your Success Manager. Alternatively, you can submit a support ticket at tickets@sprinklr.com.
Prerequisites
Active Sprinklr account with necessary product(s) configured
AEM Cloud or On-premise v6.5.0 or above
Optimized default query configuration for AEM instance.
Proper firewall/IP whitelist settings
Authentication credentials (OAuth, OAuth 2, JWT, or Basic Auth)
Key Benefits
This integration offers the following key benefits:
Real-Time Asset Access: Access approved AEM content directly within Sprinklr’s Digital Asset Management (DAM), ensuring up-to-date assets are always available for use.
Centralized Asset Repository: Use AEM as the single, trusted source for all campaign assets.
Seamless Synchronization: Automatically sync assets and metadata between AEM and Sprinklr, ensuring consistency and real-time updates.
Optimized Workflow: Enhance content organization and collaboration across teams and regions, improving efficiency and productivity.
Actionable Analytics: Monitor asset performance and engagement, generating insightful reports to optimize future campaigns.
Use Cases
Centralized Asset Management
Example: A global marketing team needs access to approved assets.
Access approved content assets from AEM in real time directly within Sprinklr DAM.
Eliminate manual errors and ensure proper workflows.
Use AEM as the single source of truth for all campaign assets.
Campaign Execution
Example: Multi‑channel campaign deployment.
Search, filter, and use AEM assets (images, videos, documents) directly from Sprinklr DAM.
Plan, curate, execute, and engage campaigns across Sprinklr’s supported channels.
Ensure the latest content is available with mapped details such as campaign, expiration date, and synchronized metadata.
Content Governance
Example: Regulated industry content management.
Enforce strict compliance and governance for asset visibility, usage, restrictions, and expiration.
Ensure updates made to assets in AEM are automatically synchronized with Sprinklr, and changes made in Sprinklr are reflected back in AEM.
Manage assets by team or region with enhanced workflows for tracking and reporting.
Create Sprinklr reports and dashboards related to AEM assets for better oversight.
Using Sprinklr and AEM Integration
After the integration is complete, AEM becomes available in the Media Uploader. This means that wherever the Media Uploader is accessible, you can also access AEM.
In this article, we will cover how to access AEM assets from:
Digital Asset Management
Quick Publish
Access AEM Assets in DAM
Follow these steps to access AEM assets in Sprinklr DAM:
1. Click the New Page (+) icon to open the Launchpad.
2. Under the Sprinklr Social tab > Engage, click Assets to open DAM.
3. On the DAM screen, click Create Asset in the top-right corner.
4. From the asset type dropdown, select either Photo or Video.
This opens the Media Uploader window.
5. On the Media Uploader window, click the AEM tab.
This will load assets from AEM in real time.
6. Select an asset from the AEM tab and click Add in the bottom‑right corner.
This opens the Create New Asset window.
7. In the Create New Asset window, enter the asset details such as Name, Description, Campaigns, and other relevant fields. When finished, click Save in the bottom‑right corner of the window.
8. Once you click Save, the asset is imported into DAM.
You can then use this assets for campaign planning and engagement across the channels supported by Sprinklr.
Access AEM Assets Using Quick Publish
Follow these steps to access AEM assets in Sprinklr DAM:
1. Click the New Page (+) icon to open the Launchpad.
2. Under the Sprinklr Social tab > Engage, click Quick Publish.
The Create Post window opens.
3. From the Select Accounts dropdown, search and select the required account.
4. Enter the content for the post in the Message or Content box, depending on which field is displayed.
5. Click Photo or Video to add an AEM asset using the Media Uploader.
6. In the Create Post window, enter the required information for your post, then click Post in the bottom‑right corner to publish it.
Bidirectional Support
The Sprinklr and AEM integration supports bi‑directional synchronization, ensuring that changes made to an asset in AEM are reflected in Sprinklr, and changes made in Sprinklr are synchronized back to AEM. For metadata or custom information, the relevant properties must be mapped during integration setup.