Sprinklr offers robust integration capabilities with Global Relay, enabling brands to archive digital communications for compliance, governance, and audit purposes. This integration supports both API-based and SMTP-based archival mechanisms.

Key use cases of the Sprinklr and Global Relay integration include:

• Archiving customer interactions for regulated industries such as finance and healthcare

• Ensuring compliance with data retention and audit policies

• Real-time and batch archival of digital communications

• Metadata-rich email records for legal and compliance teams

Sprinklr supports two primary methods to archive messages to Global Relay:

• Event Feed API Integration

• SMTP-based Email Archival via Webhooks

Event Feed API Integration

Sprinklr connects directly with Global Relay’s Event Feed API, enabling real-time archival of messages in a structured email format.

Architecture Flow

• Message Identification: Sprinklr uses Webhook Subscriptions to detect messages across supported entities (Inbound, Outbound, Deleted, Updated, etc.).

• Email Transformation: Messages are converted into a compliant email format with enriched metadata.

• API Call: Sprinklr sends the email to Global Relay via the Event Feed Endpoint.

• Reconciliation: A Reconciliation ID is returned for each message, confirming successful ingestion.

Endpoints Utilized

• Auth Endpoint: For secure authentication and token management.

• Event Feed Endpoint: For real-time message ingestion.

• Files Endpoint: For batch archival and manifest tracking.

SMTP-Based Email Archival via Webhooks

Sprinklr also supports archival via SMTP, where messages are pushed to Global Relay using a webhook mechanism.

Architecture Flow

• Webhook Setup: Brands configure Webhook Subscriptions in Sprinklr to capture relevant events.

• Email Formatting: Messages are transformed into emails with custom templates and metadata fields (From, To, Subject, Headers, Body).

• SMTP Delivery: These emails are sent to Global Relay’s SMTP endpoint(Email ID) for archival.

Supported Entities

• Messages (Inbound, Outbound, Deleted, Updated)

• Profiles

• Tasks

• Collaboration Notes

• Audience Activities (Like, Reaction, etc.)

System Requirements

• Whitelisted Sprinklr IPs (see Sprinklr Static IP Addresses to Whitelist)

• Configured SMTP destination server

• Email templates aligned with brand use cases

Governance Features

• Daily Manifest: A listing of all emails sent for audit and tracking.

• Reconciliation Support: Using Sprinklr APIs to verify delivery and ingestion.