When you use the Sprinklr Mobile App, you are required to select a primary persona as part of the initial app setup. Your persona represents your role in Sprinklr and helps automatically configure the app with the most relevant shortcuts and experiences for your day‑to‑day work.This setup ensures that you see the tools and workflows that matter most to you when using the mobile app.

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This article is intended for Sprinklr users across marketing, customer care, research, analytics, and leadership roles who access Sprinklr through the mobile app.

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When Do You Select a Persona?

You select your persona the first time you log in to the Sprinklr Mobile App.
Based on your selection, the app configures default shortcuts and navigation options to improve ease of use.

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Available Personas in the Sprinklr Mobile App

After logging in, you can choose one or more of the following personas. Here is a high‑level overview of how personas help personalize your mobile experience:

• Marketing Author - Designed for users who create, edit, and publish marketing content.

• Marketing Manager - Optimized for reviewing content performance and managing marketing workflows.

• Creative Director - Focused on creative review, approvals, and brand consistency.

• Chief Marketing Officer - Provides high‑level visibility into marketing performance and outcomes.

• Community Manager - Supports engagement and moderation across social channels.

• Care Supervisor - Enables monitoring, oversight, and management of customer care teams.

• Care Agent - Streamlines customer interaction and case handling on the go.

• Business Analyst - Tailored for users who analyze data and track performance metrics.

• Research Manager - Supports social listening, research insights, and trend analysis.

• Campaign Buyer - Focused on campaign execution and media buying activities.

• Campaign Analyst - Provides access to campaign performance and analytical insights.

• Executive - Offers a summary‑level view of key metrics and business performance.

• Other - For users whose role does not fit into the predefined personas.

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How Persona Selection Affects Your App Experience

Your selected persona determines how the Sprinklr Mobile App is set up for you, including:

• Default shortcuts available on the home screen

• Quick access to commonly used workflows

• A simplified experience tailored to your role

You can select one or multiple shortcuts based on your preferences. However, shortcut availability depends on the permissions assigned to your user role.

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Key Takeaways

• Persona selection is required during first‑time login to the Sprinklr Mobile App

• Personas personalize shortcuts and workflows for your role

• Shortcut availability depends on your assigned permissions