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2022 Twitter Birdseye Report: A Deep Dive Into the Tech Industry

Technology has created a borderless world, and powerful tools once only accessible to major companies are now in the hands of the consumer. Brands are no longer gatekeepers, but collaborators, making it crucial to continuously tap into customer interests — or risk falling behind. 

Sprinklr partnered with Twitter to analyze millions of conversations that dig into three trending tech topics: digital ethics, cyber individuality, and the metaverse. In this exclusive report, you’ll discover:

• The importance of good digital citizenship — and how to turn insights into action

• How cyber individuality has transformed consumer expectations for brand authenticity and customizable experiences 

• Strategies leaders in the tech sector are using to build immersive, sensory brand experiences and become more present in the metaverse