Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Color Configuration for Events 

Sprinklr now lets you apply color coding to events based on selected event custom fields. You can configure colors using the following attributes: 

• Created By 

• Tagged Campaign 

• Tagged Sub-Campaign 

• Any Event-level custom field 

This enhancement is available across all Editorial Calendar views (Day, Week, Month, Quarter and Year), making it easier to quickly identify and differentiate events based on ownership, campaign tagging, or other key metadata. 

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Enhanced DAM Folder Visibility in Campaigns and Sub-Campaigns 

Sprinklr now lets you access shared DAM folders directly within the Campaign and Sub-Campaign Assets tabs. With this update, Sprinklr enforces only user permission‑based visibility, allowing you to access shared folders from: 

• Digital Asset Manager (DAM) 

• Campaign Assets tab 

• Sub-Campaign Assets tab 

This enhancement improves asset discoverability and supports more centralized and controlled asset management. 

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Rolling Date Range for Production Dashboards 

You can now configure a rolling date range when selecting a custom date range in Production Dashboards. With this update, when you select a custom date range in the Production dashboard you can enable the following options: 

• Rolling End Date: Automatically shifts the end date forward by one day, every day. 

• Rolling Start Date: Available only when Rolling End Date is enabled; automatically shifts the start date forward by one day, every day. 

This enhancement provides real-time visibility into production data and removes the need to manually update date ranges each day. For more details, refer to the Generate External Link for Production Dashboards guide.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Meta: Limited Spend to Excluded Placements 

Sprinklr now supports the Allow limited spend to excluded placements option for Meta placements, that lets you choose whether to allow limited spend on excluded placements when using platform or placement controls. 

When you enable this option during campaign creation, up to 5% of your budget is allocated per excluded placement when Meta predicts performance improvements. This enhancement gives you greater flexibility by allowing minimal delivery to specific placements instead of fully excluding them, helping improve overall ad performance. For more details, refer to the Compose Facebook and Instagram Ads guide.

Meta: Support for Target Frequency in Reach and Frequency Campaigns 

Sprinklr now supports Target Frequency as a frequency control option for Meta Reach & Frequency (RnF) campaigns, aligning Sprinklr more closely with Meta’s native optimization capabilities. Target Frequency sets an average delivery goal, allowing Meta to optimize ad distribution to achieve the specified frequency instead of enforcing a strict upper limit, as with Frequency Cap. For more details, refer to the Compose Facebook Reach and Frequency Campaigns guide.

Meta: Updates to Existing Advantage+ Sales and App Campaign in Legacy Structure

Sprinklr now adopts Meta’s new unified workflow for Advantage+ Sales and Advantage+ App campaigns, replacing the previous workflow. With this change, you can no longer use existing draft campaigns created under the legacy
structure. This update ensures compatibility with Meta’s latest campaign setup and delivery standards. To learn more about Advantage+ Sales and App Promotion campaigns, click here.

TikTok: Support for Shareable Preview Links

Sprinklr now supports shareable preview links for TikTok Upgraded Smart+ and regular ads. With this update, Sprinklr displays 30-day shareable preview links in Ads Composer during creation and in Ads Manager for published ads. 

When you click a preview link, the ad opens in TikTok’s native preview in a new tab, making it easier to review, share, and validate ad creatives before and after publication. For more details, refer to the Upgraded Smart+ Creatives guide.

TikTok: Native Workflow Enhancements 

Sprinklr has enhanced the TikTok ad campaign workflow with UI improvements that make key settings easier to find and configure. 

Show as Ad Only: The Show as Ad Only option is now positioned directly below the Identity selector. This change improves visibility during ad setup and reduces the risk of overlooking this setting. 

Brand Safety: Sprinklr has unified the Inventory Filter and Third Party Filter options into a single section. By grouping these mutually exclusive settings together, the UI makes it clear that advertisers can choose either option, simplifying Brand Safety configuration. 

These updates streamline campaign setup and improve clarity across the TikTok ad creation experience. For more details, refer to the Compose TikTok Ads guide.

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TikTok: Show as Ad Only Enforcement for Ad Only Identities 

To align with TikTok’s native capabilities, Sprinklr now automatically enforces Show as Ad Only mode when you select an Ad Only identity. This ensures the post does not appear on the TikTok profile and is not eligible for organic distribution. For more details, refer to the Compose TikTok Ads guide.

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TikTok: Support for Inventory Filter in Search Ads 

Sprinklr now enables you to configure and manage Inventory Filters and Category Exclusions for TikTok Search Ads campaigns directly within the platform. Inventory Filters are supported across all three objectives - Traffic, Website Conversions, and Lead Generation, while Category Exclusions are available for Traffic and Lead Generation objectives only. To learn more about TikTok Search Ads, click here.

Ads QA Checklist: Copy and Paste Functionality 

We have improved the QA Checklist creation workflow to make checklist configuration faster and more flexible. You can now select and copy an entire sub-tree and paste it under another destination node within the checklist. 

With this update, the following actions are now available for all non-root nodes in the QA checklist tree: 

• Copy Element with Sub-tree 

• Copy Single Element 

• Move Element with Sub-tree 

• Move Single Element 

This enhancement removes the need to manually recreate checklist structures from scratch. As a result, teams can launch faster, maintain consistency across checklists, and scale more efficiently as the number of markets grows. For more details, refer to How to Create campaign QA Checklist.

Post Type Visibility in Ads Manager  

Sprinklr has enhanced Ads Manager usability to clearly distinguish between dark posts and organic posts. The key updates include - 

• Post Visibility Marker: The Sprinklr Ads Manager now displays a visual marker that identifies whether a post is Dark or Organic, making post type instantly recognizable. 

• Post Visibility Column and Filter: Introduced a Post Visibility column that explicitly shows the post type. You can also use the new filter to view only dark posts or organic posts as needed. 

These updates improve clarity, simplify post management, and help you work more efficiently within Ads Manager. 

Boost Analytics: Support for Combination Chart

Sprinklr now supports Combination Charts across all available POE (Paid, Owned, Earned) metrics and dimensions. These charts are compatible with Boost dimensions and can display Boost Analytics markers when plotting Boost Trend Day dimensions. With this enhancement, you can easily visualize Paid, Organic, and Boost timelines within widgets using Unified Performance Analytics as the data source.

Agency Account Addition Deprecation 

Sprinklr is deprecating the Agency Account Addition workflow. Going forward, you can add agency accounts through the email‑based addition workflow, where Sprinklr sends a link via email to complete account setup. 

As part of this update, Sprinklr has also expanded the Social Accounts addition workflow to support adding LINE Ads and Facebook Ads accounts.