Upgraded Smart+ Creatives allow you to add up to 50 creatives (assets) per ad. You can upload a mix of images, videos, text, and Call-to-Actions (CTAs).

TikTok automatically mixes and matches these assets in real-time to show the best-performing combination to each user.

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To Create Upgraded Smart+ Creatives

Composition of upgraded smart+ creatives follows the same line as the legacy version of smart+ or standard campaigns. The new functionality is the introduction of a creative type selector to mix different ad formats​

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Step 1: Select Multiple Source Types

1. In the Add New Creatives screen, ensure Post Type is set to Upgraded Smart+.

2. Under the creative type options, select all the checkboxes you want to use.

   • Example: Check both Video and Posts to mix new video uploads with your existing TikTok posts.

3. The screen will update to show configuration sections for each type you selected.

Step 2: Configure Each Source

Scroll down to the specific section for each source you selected:

• For Videos:

  • Go to the Video section.

  • Click Upload to add new video files from your computer or asset manager.

    Video Management

    Works as before for legacy smart+ campaigns

    Addition: Click on the Add Video CTA

    

    Selection: Videos can be selected in bulk to add

    

    Video Management: Hover to take secondary actions on the videos

    

• For Carousels:

  • Go to the Carousel section.

  • Upload upto 20 images and one madatory music for each carousel

    Carousel Management

    1. In the Carousel section, add or upload your media.

    2. To add TikTok audio, click the Music field and search for the desired track.

       • To upload custom audio, click Upload Music.

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    3. To add another carousel, click the + icon in the top-right.

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    4. Use the Carousel dropdown to navigate to and select a specific carousel.

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    5. To remove a carousel, click the delete icon at the top.

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• For Posts (Organic):

  • Go to the Posts section.

  • Click Add Posts.

  • A list of your published TikTok videos will appear. Select the ones you want to use as ads.

    TikTok Post Management

    Post addition: Use CTA to select new posts

    

    Bulk Post Addition: Posts can be selected in bulkn same as videos

    

    Post Deletion: On Hovering on the post the option to remove it is shown

    

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Step 3: Non Media Details​​

1. After adding media assets, select the Identity and enter the required ad text, cta, url and other required fields

2. Click Save in the bottom-right corner to complete the setup.

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