The Sprinklr and Adobe Workfront integration creates a seamless connection between Adobe Workfront’s campaign planning and Sprinklr’s publishing workflows. With this integration, teams can plan campaigns in Adobe Workfront and automatically create draft posts in Sprinklr with the relevant metadata and media. These drafts can be further edited, collaborated on, and published from Sprinklr to the respective channels.

This integration supports both Adobe Workfront Workflow and Planning. This guide shows how to use Adobe Workfront Workflow with Sprinklr to streamline task management and publishing workflows.

Key Features

• Send to Sprinklr Action: Allows users to send Workfront task details to Sprinklr, including media, metadata, tags, and social copy.

• Automatic Draft Creation in Sprinklr: When a task is sent from Workfront, Sprinklr automatically generates a draft post. Editors can refine the content, schedule publication, or publish directly.

• Field Mapping Between Workfront and Sprinklr: Configured field mappings ensure that task details are transferred accurately. Only mapped fields are synced to the Sprinklr draft.

• Draft-Level Synchronization: Updates to mapped fields remain synchronized between Workfront and Sprinklr while the post is in draft state. Once the draft is published in Sprinklr, synchronization stops.

• Bidirectional Navigation: Sprinklr automatically updates the Workfront task with the Draft ID and draft permalink, enabling easy navigation between the Workfront task and the corresponding Sprinklr draft. Conversely, Sprinklr drafts also display the Workfront Task Permalink, ensuring smooth cross-platform navigation.

• Media Asset Handling: Attachments added in Workfront are automatically transferred to Sprinklr, ensuring seamless access to media files during post creation.

Key Benefits

• Teams can move from planning to execution with a single action, eliminating manual creation of content drafts.

• Enable automatic sync of metadata, status, and publishing URLs.

• Streamline asset-to-post transformation and scheduling.

• Improve transparency across the campaign lifecycle and stakeholders.

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Using the Integration

The steps below describe how to use the integration across Adobe Workfront and Sprinklr:

1. Send Workfront Task to Sprinklr

Once a campaign or content task is ready in Adobe Workfront, you can send it directly to Sprinklr to create a draft post for publishing. The Send to Sprinklr action automatically transfers task details, such as content, mapped fields, and media assets, eliminating manual copy-paste and ensuring seamless continuity between planning and publishing.

To send tasks to Sprinklr:

1. Open the task in Workfront.

2. In the Task Details tab, expand the Sprinklr Task Form section.

3. Set the Send to Sprinklr field to Yes. Then, click Save Changes and refresh the page.

A draft post is automatically created in Sprinklr. The Sprinklr Draft ID and Sprinklr Draft Permalink fields are auto-populated.

4. Click the Sprinklr Draft Permalink to open the draft post in Sprinklr.

5. In Sprinklr, click Edit to continue working on the draft.

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The draft’s Properties tab displays the mapped fields synchronized from Workfront. It also includes a link to the original Workfront task, allowing you to navigate back to it directly.

In the draft’s Media tab, the associated media files are available.

2. Edit and Publish in Sprinklr

1. From the Accounts dropdown, select the accounts you want to publish from.

2. Use the Sprinklr post editor to complete the post content.

3. After finalizing, publish the post immediately or schedule it for later.

3. Verify Published Post

Once the post is published, Sprinklr notifies you directly in the platform. It also updates the Permalink field in Workfront with the published link.

Click the permalink to view the published post.

You have successfully planned the task in Adobe Workfront and published the post through Sprinklr, leveraging Workfront’s workflow capabilities alongside Sprinklr’s publishing features.