Boost Reddit Organic Posts
Updated
Boost your Reddit organic posts directly from Sprinklr to extend their reach and drive greater engagement. By promoting high-performing organic content through your connected ad account, you can turn existing posts into sponsored content and deliver them to a broader, more targeted audience using a simple and streamlined workflow.
This article explains how to boost Reddit organic posts from both the Engagement Dashboard and the Editorial Calendar.
Boost Reddit Organic Posts from the Engagement Dashboard
Open a new tab in Sprinklr and navigate to Sprinklr Social > Engagement Dashboards.
Open the required engagement dashboard.
Create a column to display Reddit organic posts, or locate the Reddit post you want to boost within an existing column.
Hover over the post and click the ellipsis (...) to view additional options.
Select Boost Post from the menu.
In the Boost Post window, enter the required campaign, ad set, and ad details.
After filling in all campaign details, click Boost in the lower-right corner of the Boost Post window.
Advanced Boosting
For additional campaign configuration options, click Use Quick Ad Publish in the lower-left corner of the Boost Post window.
The Quick Ad Publish window opens, allowing you to configure advanced settings such as:
- Campaign objective
- Strategy groups
- Bidding configuration
- Additional campaign and ad settings
After completing the setup, click Boost to launch the promotion.
Once submitted, the organic post is promoted as a sponsored post through your selected ad account.
Boost Reddit Organic Posts from the Editorial Calendar
Open the Editorial Calendar.
Locate the Reddit post you want to promote.
Hover over the post, click the ellipsis (...) on the post and select Open Details. Alternatively, double-click the post to open it directly in the Third pane.
In the Post Third pane click the ellipsis in the Overview tab.
Select Boost Post.
In the Boost Post window, enter the required campaign and ad configuration details.
Click Boost in the lower-right corner to start the promotion.
The selected organic post is then converted into a sponsored post and delivered to your target audience through Reddit Ads.