Sprinklr Marketing
Sprinklr Marketing

Getting Started with Sprinklr Marketing

Maximize the effectiveness of your advertising program and have a unified omni-channel platform for the end-to-end marketing lifecycle.

Reference Guide for Sprinklr Marketing

Check out the reference guide with essential resources to get started with Sprinklr Marketing.

Sprinklr Marketing Glossary

If you are new to Sprinklr, it might be beneficial to look at the basic constructs of Sprinklr Marketing in this glossary
Marketing Key Components

Journey Facilitator

Create unified and omnichannel customer journeys using a visual, state-of-the-art flow builder.

Email Marketing

Plan email content, track email production workflows, measure business activity, and demand generation funnel.

Content Planning & Publishing

Schedule and publish omnichannel content across modern channels together for consistent messaging.

Request Management

Create configurable form templates to streamline your workflow.

Campaign Management

Omnichannel campaign planning, execution, and performance analysis of your marketing initiatives.

Production Dashboards

Track and manage content and tasks with configurable agile Production Dashboards.

Editorial Calendar

Customize your Calendar to monitor organic and paid content in a comprehensive view.

Reporting & Analytics

Access full omnichannel performance results with integrations across analytics and drill-down to get a detailed view across channels, audiences, etc.

Audience Management

Target your ideal customers using custom, saved, lookalike audiences and first-party data for effective ad campaigns.

Sprinklr AI+

Leverage the power of large language generative models

Governance & Permissionning

Maintain a secure, well-administered environment with complete control over access and configuration through account, user, and system governance.

Integrations

Allow teams to collaborate seamlessly on plans and investments, measure the impact on the business and sync them in Sprinklr without doing manual efforts.

Rule Engine & Automation

Increase efficiency by transforming manual processes into automated workflows executed based on the conditions and actions.

Brief Templates

Provide ideas and information to the creative team to develop concepts for content creation.

Content Templates

Perform cross-channel content management using templates across social and non-social channels.

Workflow & Task Management

Automate the logical flow of user tasks on various entities.

Persona Apps

Quickly access relevant modules to perform required tasks with our persona-based interface.
Project Management Key Components

Marketplace

Add apps and integrations to Sprinklr Project Management and Collaboration through the Marketplace.

Automations

Boost efficiency through automated workflows. Create and manage automations that simplify and streamline your work processes.

Reporting and Analytics

See reporting on your work using standard and bootstrapped dashboards

My Tasks and My Team Task

Readily track invidual and team tasks across all projects and portfolios in a separate view

Collaboration and Notifications

Get notified and act on all the project and task updates in a dedicated Inbox

Task Management

Track and manage tasks effectively leveraging different views to viualize work

Projects and Portfolios

Manage work in a hierarchical fashion, grouping projects and sub-projects sharing similar objectives under portfolios.

Getting Started

Manage, track, and collaborate on projects and tasks.
Advertising Key Components

Sprinklr AI+

Leverage the power of large language generative models

Advertising APIs

Creative Management

A cost-effective solution enhancing creative efficiency, aligning creatives with brand identity, and optimizing production.

Automated Ads

Unified flow campaign automation where you can create, modify & optimise Ad & media on the fly

Ads Publishing

Optimize and manage your ad campaigns across channels with an omnichannel universal tool.

Social Channels

Streamline execution, reporting & optimization in one place for advertising campaigns across all major social channels.

Retail Channels

Streamline execution, reporting and optimization in one place for advertising campaigns across retail channels.

Programmatic Channels

Gain valuable insights to optimize your outreach for programmatic campaigns across display, video, and more.

Cross Platform Integrations

Integrate multiple platforms for seamless advertising analysis, management and optimization in a single view.

Lead Management

Streamline the process of generating cases from leads obtained through lead generation ads

Reporting & Analytics

(Ads) Make data-driven decisions to improve campaign performance, thereby improving the impact and ROI.

AI Powered Optimizations

Leverage cutting-edge AI algorithms to automate optimization tasks and achieve better results.

Ad Comment Moderation

Use advanced Comment Moderation tools to filter and manage comments and foster a positive user experience.

Audience

Target your ideal customers using custom, saved, lookalike audiences and first-party data for effective ad campaigns.

Governance

Manage your advertising ecosystem with roles, permissions, and approval workflows for compliance.

Admin Settings

Configure settings to ensure consistency, manage access levels and more for efficient account administration.

Automation & Creation

Automate repetitive tasks and create more ads in less time using smart tools and technology.

Creative Library

Access a vast collection of design assets and tools to accelerate your ad creation workflow with Creative Library.