Split Testing (A/B Testing) measures the performance of two campaigns with equal audiences and budgets to test one variable, such as creative content / ad format, targeting, or placement. Split Testing makes it easy to test different variables across your paid initiatives and identify which strategies perform best.

To Create a LinkedIn Split Test

1. Open a new tab and navigate to Sprinklr Marketing > Advertising > Tools and Settings.

2. On the Sprinklr Ads left navigation menu, search for and select Split Testing.

   

3. On the Split Testing screen, click +Add A/B Test in the top-right corner.

4. Fill in the following details for the A/B test -

   Field	Descriptions
   Channels	Select LinkedIn as the channel.
   Test Name	Provide a name for the Split Test.
   Ad Account	Select the LinkedIn ad account.
   Paid Initiative	Select the Paid Initiative for your test.
   Ad Sets	Select the control and test ad groups between which you want to run the test. Currently, you can only compare two active ad groups in a split test.
   Reporting Start/End Date	Set the reporting start and end date. These dates define reporting schedule and not the A/B test start/end date.
   Split Test Variable	Choose a variable to test from the following: Ad Audience  Placement
   Key Metric	Select the primary key metric for your test. Your Key Metric is what the system will use to compare the two ad groups and determine a winner.
   Auto Stop	Choose when to stop the test from the following: At End Date At Winner Disabled
   Confidence	Enter an integer percent defining the confidence level of the experiment. For example, a value of 90 requires the experiment result to reach a confidence level of 90% to be considered valid.

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5. Click Review Test Details in the bottom right corner to verify the test details.

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6. Once verified, click Create Test.