Reddit Audience Reach and Delivery Estimates help you evaluate the potential audience and projected delivery of a Reddit ad set before publishing it.

Sprinklr retrieves forecasting data from Reddit based on your targeting, optimization, bidding, budget, and schedule configuration. This helps you assess expected audience size and delivery outcomes while creating or editing Reddit ad sets.

The estimate experience is available in:

• Ads Composer

• Audience Creation Flow

• Ads Manager third pane

Sprinklr supports audience and delivery estimates across these Reddit workflows.

How Reddit estimates work

Sprinklr uses Reddit's forecasting endpoint to retrieve audience and delivery estimates based on the current ad set configuration.

Sprinklr refreshes estimates when supported forecast-driving settings change, including:

• Targeting selections

• Placements

• Campaign objective and optimization settings

• Bid type or bid strategy

• Budget and schedule settings

Estimate retrieval occurs in the background and does not block ad creation, editing, saving, or publishing workflows. Sprinklr may debounce rapid changes to reduce unnecessary API requests.

Audience size

The audience size estimate represents the approximate number of Reddit users eligible to see your ad based on the selected targeting and placements.

Audience size estimates:

• May change over time.

• Reflect a 30-day window or the ad group schedule when the schedule is shorter.

• Do not reflect ad inventory types.

• May include both logged-in and non-logged-in users who are eligible to see the ad.

Delivery estimates

Reddit can return multiple delivery metrics in a single forecasting response. Sprinklr displays the delivery metric that aligns with the selected objective and optimization goal rather than displaying every returned metric.

If Reddit does not return the applicable delivery metric, Sprinklr displays audience size when available and does not display a delivery estimate.

View audience size estimates

1. Click Target Audience in a Reddit ad set.

2. Create a new target audience or select an existing Reddit audience.

3. Configure the applicable audience criteria. Depending on your configuration, available audience inputs may include:

   • Custom Audiences

   • Interest Groups

   • Language

   • Automated Targeting

   • Community Audience

4. Review Estimated Reach in the audience summary section. The audience summary can also display configured attributes such as Gender and Automated Targeting.

   

5. Complete any missing targeting or budget information if an estimate is not available.

6. Review the Estimated Reach value displayed for the configured audience.

   

7. Continue configuring the remaining ad set settings.

Audience Creation Flow also supports audience size estimation when sufficient targeting context exists. If the required campaign or ad set context is unavailable, Sprinklr displays messaging indicating that the estimate becomes available when the audience is used in a compatible Reddit ad set.

View delivery estimates

1. Complete the target audience configuration.

2. Click Budget & Schedule.

3. Select an Optimization Goal. Sprinklr uses the selected optimization goal to determine the delivery metric displayed in the estimate results.

4. Select a Bid Strategy.

5. Enter the required budget and schedule information.

6. Locate the Budget and Schedule Results section.

7. Select an estimate period:

   • 1 Day

   • 7 Days

8. Review the forecast results displayed for the current configuration.

   

9. Modify eligible forecasting inputs as needed and verify that the estimate refreshes.

10. Continue configuring the remaining ad set settings.

An incomplete or unavailable estimate does not prevent you from editing, saving, or publishing the ad set.

Estimate periods

Reddit returns delivery estimates as weekly values. Sprinklr supports the following estimate periods.

Weekly estimates do not represent the total projected delivery for campaigns that run longer than seven days. Reddit calculates forecasts using campaign flight dates and budget but returns delivery metrics as weekly estimates.