TikTok Advertising Parity

Updated 

10 hours ago

Learn about Sprinklr's capabilities on TikTok advertising that are at par and even better than you can get on the native platform.

​

Last reviewed: 21st July 2025

Last updated: 21st July 2025

Notes:

  • The last reviewed date denotes when the article was reviewed for any changes.

  • The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

  • To best read this article, use:

    • Cmd+F to search for the respective capabilities,

    • Table of Contents menu to navigate to the advertising funnel, and

    • Ad Objective tabs to view the capabilities for that objective.

​

Objectives

Feature

Sprinklr

Native

API Limitation

Traffic

Yes

Yes

N/A

Website Conversions

Yes

Yes

N/A

Reach

Yes

Yes

N/A

Video Views

Yes

Yes

N/A

Community Interaction

Yes

Yes

N/A

Lead Generation

Yes

Yes

N/A

Product Sales

Yes

Yes

N/A

App Promotion

Yes

Yes

N/A

Sales

No

Yes

N/A

Awareness

Feature

Sprinklr

Native

API Limitaion

Buying Types

Auction

Yes

Yes

N/A

Reach and Frequency

Yes

Yes

N/A

TikTok Pulse

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Card

Yes

Yes

N/A

Pop-out Showcase

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Gesture

No

Yes

N/A

Superlike

No

Yes

N/A

Story Selection

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Filter with 3rd-Party (IAS, DoubleVerify)

Yes

Yes

N/A

Optimization Goals

Reach, Pay for Impressions

Yes

Yes

N/A

Budget

Campaign Budget

(No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

​

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Top Feed

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Consideration

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Single Image Pangle Ads

No

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

(App)

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Website Info Cards (Auction Ads Only)

No

Yes

N/A

Super Like

No

Yes

N/A

Gesture

No

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Landing Page View, Pay for Impressions

Yes

Yes

N/A

Destination Visits, Pay for Impressions

Yes

Yes

N/A

Quality Visits

No

Yes

API Limitation

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

App

Yes

Yes

N/A

Website

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Card

Yes

Yes

N/A

Pop-out Showcase

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Gesture

No

Yes

N/A

Superlike

No

Yes

N/A

Story Selection

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Filter with 3rd-Party (IAS, DoubleVerify)

Yes

Yes

N/A

Optimization Goals

6-second views (Focused Views)

Yes

Yes

N/A

15-second views (Focused Views)

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Interactive Add-ons

Voting Sticker

No

Yes

API Limitation

Countdown Sticker

No

Yes

API Limitation

Superlike

No

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Profile Visit, Pay per Click

Yes

Yes

N/A

Follow, Pay per Impression

Yes

Yes

N/A

Page Visit, Pay per Click

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Conversion

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Single Image Pangle Ads

No

Yes

N/A

Playable Ads

No

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Super Like

No

Yes

N/A

Story Selection

No

Yes

API Limitation

Gesture

No

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Installs, Pay for Impressions

Yes

Yes

N/A

Install with In-app Event, Pay for Impressions

Yes

(Pangle and Global App Bundle Placements Only)

Yes

(Pangle and Global App Bundle Placements Only)

N/A

In-App Event, Pay for Impressions

Yes

Yes

N/A

Value-Based Optimization (VBO)

No

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

App Install

Yes

Yes

N/A

App Retargeting

Yes

Yes

N/A

App Pre-Registration

Yes

Yes

N/A

App Posts Promotion

No

Yes

N/A

Others

Custom Product Page

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Carousels

No

Yes

N/A

Single Image Pangle Ads

No

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Leads, Pay per Impression

Yes

Yes

N/A

Conversion Leads, Pay per Impression

Yes

Yes

N/A

Lead Quality

No

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

Instant Form

Yes

Yes

N/A

Website

Yes

Yes

N/A

Direct Message

No

Yes

N/A

Social Media App

No

Yes

N/A

Phone Call

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Hashtag Challenges

No

Yes

API Limitation

Branded Lens

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Single Image Pangle Ads

No

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Website Info Cards (Auction Ads only)

No

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Conversions, Pay per Impressions

Yes

Yes

N/A

Automatic Value Optimization

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Allow User to download your video ads on TikTok

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

External Website

Yes

Yes

N/A

TikTok Instant Page

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Catalog Video

Yes

Yes

N/A

Catalog Carousel

Yes

Yes

N/A

Dynamic Format

Yes

Yes

N/A

Live Shopping Ads

No

Yes

N/A

Product Shopping Ads

No

Yes

N/A

Single Image Pangle Ads

No

Yes

N/A

Catalog Image Ads

No

Yes

API Limiation

Catalog Videos with File URL

No

Yes

N/A

Brand Safety for TikTok Shop and Live Shopping Ads

No

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Product Cards

Yes

Yes

N/A

Product Tiles

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Automatic Placement (TikTok Shop)

No

Yes

N/A

Optimization Goals

Clicks, Pay per Clicks

Yes

Yes

N/A

Landing Page View, Pay per Impression

Yes

Yes

N/A

Destination Visits, Pay for Impressions

Yes

Yes

N/A

Value

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Product Retargeting Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Destination Type

Website

Yes

Yes

N/A

App

Yes

Yes

N/A

Promotion Type

Catalog

Yes

Yes

N/A

TikTok Shop

No

Yes

N/A

Others

Feature

Sprinklr

Native

API Limitation

Product Catalogs

Yes

Yes

N/A

Contextual Targeting

Yes

Yes

N/A

Special Ad Category

Yes

Yes

N/A

CTA Recommendations

No

Yes

N/A

Ads-only mode

No

Yes

API Limitation

Brand Lift Study

No

Yes

(TikTok Brand Lift Studies can only be set up by your account manager)

API Limitation

Google Campaign Manager (DCM)

Yes

Yes

N/A

Search Campaigns (Alpha)

Yes

Yes

N/A

Smart+ Campaigns

Yes

Yes

N/A

GMV Max Campaigns

No

Yes

N/A

Spark Authorization Management

No

Yes

N/A

Advanced Dedicated Campaigns

No

Yes

N/A

Campaign Level Split Tests

No

Yes

N/A

Artificial Intelligence Generated Content (AIGC) Self-Disclosure

No

Yes

N/A

Creative Authorization Disclosure

No

Yes

N/A

Ads Preview Based on QR Code or User ID

No

Yes

API Limitation

Automotive Ads

No

Yes

N/A

Music sharing (Spark Ads)

No

Yes

N/A

Stitch and Duet (Spark Ads)

No

Yes

N/A

Search Keyword Trends and Recommendations

No

Yes

N/A

Catalog Management (Mini series)

No

Yes

N/A

Flag for Paid Partnership Posts

No

Yes

API Limitation

Automated Keywords (Search Ads)

No

Yes

N/A

Smart Multi Ad Text (Search Ads)

No

Yes

N/A

Keyword Recommendations and Bid (Search Ads)

No

Yes

N/A

CRM Event Sets (Deep Funnel Optimization)

No

Yes

N/A

All-in-One Spark Ads Builder

No

Yes

N/A

Brand Safety Hub

No

Yes

N/A

Interactive Add-Ons Bulk Deletion

No

Yes

N/A

Audience Creation

Customer File Audience

Yes

Yes

N/A

Engagement Audience

Yes

Yes

N/A

App Activity Audience

Yes

Yes

N/A

Website Traffic Audience

Yes

Yes

N/A

Lead Generation Audience

Yes

Yes

N/A

Business Account Audience

Yes

Yes

N/A

Shop Activity Audience

Yes

Yes

N/A

Organic Engagement Audience

No

Yes

N/A

Live Engagement Audience

No

Yes

N/A

Offline Activity Audience

No

Yes

N/A

Lookalike audience

Yes

Yes

N/A

Partner Audience

No

Yes

API Limitation

Challenge Audience

No

Yes

API Limitation

Premium Audience

No

Yes

API Limitation

Custom Audience File Data

No

Yes

N/A

Creative Tools

Smart Text

No

Yes

N/A

Smart Video

No

Yes

N/A

Smart Video Soundtrack

No

Yes

N/A

Smart Cover Image Selection (Carousels)

No

Yes

API Limitation

Image Cropping

No

Yes

N/A

Quick Optimization

No

Yes

N/A

Video Editor Add-ons (Subtitles, Auto Caption, etc.)

No

Yes

API Limitation

Instant Page Editor

No

Yes

N/A

Creative Fatigue Detection

No

Yes

N/A

Smart Fix

No

Yes

N/A

Dynamic Scenes

No

Yes

N/A

Automate Creative

No

Yes

API Limitation

Carousels Intro Cards

No

Yes

API Limitation

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