Sprinklr Ads Settings: Overview and Navigation
Updated
The Sprinklr Ads Settings screen serves as the central hub for managing all advertising-related configurations. It unifies Ads Tools and Settings into a single, organized experience, making it easier to discover, search, and manage configurations.
By integrating Ads Tools and Settings into Sprinklr All Settings, the platform provides quick access to global, workspace-level, and product-specific settings—all from one place.
Overview
The new Sprinklr Ads Settings page provides:
A unified view of all Ads configurations.
Faster access to frequently used and recently viewed settings.
Improved discoverability through global search and categorization.
How to Access Ads Tools and Settings
From All Settings
Open a new browser tab in Sprinklr.
Scroll down to Platform Modules.
Click All Settings under the Settings section.
In the Settings left-navigation menu, scroll down to Products.
Select Sprinklr Ads.
From Advertising
Open a new browser tab in Sprinklr.
Navigate to Sprinklr Marketing > Advertising.
Go to Campaign Workflow and click Tools and Settings.
Classic Tools and Settings
In the classic experience, Sprinklr distributed settings across multiple standalone sections. This structure made navigation and discoverability more challenging.
Tools and Settings Categorization (Classic)
1. Basic Settings: Configure essential ads settings such as Naming Conventions, Account sync status, Macros, Product Catalog, Lead Forms and more.
2. Import/Export Settings : Track and manage imports for media, creatives, strategy groups and keywords along with leads and scheduled exports.
3. Management Settings: Manage conversion events, creative feeds, pixels, split testing, and related configurations.
4. Value Added Features: Access tools such as Campaign QA Checklist, Smart Budget Allocation, Ads Benchmark, and Smart Rules.
New Ads Tools and Settings Experience
The new Tools and Settings experience improves usability by consolidating all ads-related configurations into a single, searchable, and categorized view.
Key Features
Left Navigation Panel: View all available configuration categories in one place. Search for and select any category to open its record manager and switch quickly between settings.
Note: Naming Conventions and Automated Feeds are now accessible only from the launchpad.Favorites: Mark frequently used tabs or screens as favorites for quick access. Sprinklr displays all favorited items directly on the All Settings screen.
Quick Navigation: Use the back arrow in the top-left corner to return to All Settings, where you can access:
Favorites: Find a list of all the tabs/screens you have marked as favorite.
Recent settings: Access all the recently visited settings configurations.
Global, workspace-level, and product-specific configurations
The new Ads Tools and Settings experience in Sprinklr modernizes how advertisers manage configurations by bringing everything into a single, intuitive hub. With unified navigation, favorites, and clear categorization, users can find and manage settings faster and with greater confidence.