Struggling to understand the Trend widgets? Don’t worry!  

Content Strategy

⬆ Post Volume Trend, ⬇ Post Average Engagement Trend -> Possibility of Content Overload 

• Seeing a significant increase in post volume while observing a decrease in average engagement might indicate content overload. 

• You might want to investigate the channel-wise breakdowns to identify which channels are contributing most to the increased volume and analyze the corresponding engagement rates. 

• You might want to consider revising the content themes to ensure they align with audience interests and objectives. 

⬇ Post Average Engagement Trend, ⬆ Negative Comments Trend -> Possibility of Engagement Drop 

• If there's a noticeable decrease in post engagement accompanied by a rise in negative comments, it could signal a decline in audience satisfaction or brand sentiment. 

• You might want to analyze channel-wise breakdowns to pinpoint where the engagement drops, and negative comments are most pronounced. 

• Consider exploring the most frequently used media types and hashtags to assess if certain content formats or topics are generating negative reactions. 

⬇ Follower Count Trend, ⬇ Engaged Audience Rate Trend -> Possibility of Audience Disengagement  

• A decline in follower count alongside a decrease in the engaged audience rate suggests a potential loss of interest or disengagement among followers. 

• Compare channel-wise breakdowns to identify which platforms are experiencing the most significant decreases in both metrics. 

• You might want to explore fan keywords associated with your brand and competitor to understand any shifting preferences or interests within the audience. 

​⬆ Follower Count Trend of Competitor, ⬆ Post Volume Trend of Competitor -> Possibility of Competitor Surge  

• Witnessing a rapid increase in competitor follower counts coupled with a surge in their post volume might indicate successful growth strategies or campaigns. 

• Dive into the most frequently used media types and hashtags by the competitor to identify elements contributing to their increased visibility and engagement. 

• Analyze your own content themes and objectives to assess if adjustments are needed to compete effectively in the market. 

⬆ Post Volume Trend, Most Frequently Used # by My Brand and Competitor Brand -> Trending Topics  

• A significant spike in post volume, along with trending hashtags, suggests alignment with popular topics or events. 

• You might want to explore the most engaged content themes to understand which topics resonate most with the audience and drive higher engagement rates. 

• Utilize channel-wise breakdowns to tailor content strategies for each platform based on trending hashtags and audience preferences. 

​⬆ Negative Comments Trend, ⬇ Follower Count Trend, ⬆ Post Volume Trend -> Possibility of Brand Crisis  

• If you witness a huge spike in Negative Fan Comments coupled with a dip in the Follower count & increase in Post Volume for your brand as compared to competitor brands, it might reflect a possible controversy which sparked virality nature for the brand. 

• You might want to investigate the Fan Keyword widgets to have a quick glance as to what people are talking about to identify the root cause. 

• Try to narrow down the scope and see if the virality nature emerged only on a particular channel or it's a brand-wide issue. Furthermore, you might want to explore the most engaged content themes to strategize on how to control the damage.