Copilot said: Branded Survey Links help strengthen brand recognition and build respondent trust by allowing you to use your organization's branding within survey URLs. You can configure the following:

• Custom Subdomains: For example, feedback-brandname.sprinklr.com

• Custom Domains: For example, feedback.brandname.com

Using branded links helps you:

• Improve survey recognition and credibility.

• Create a more professional respondent experience.

• Maintain consistency with your organization's digital identity.

Business Use Cases

• Enhancing Brand Credibility: Custom branded URLs help display the company’s name directly in the survey link, allowing businesses to build trust and reinforce their brand identity. This approach makes surveys appear more legitimate and professional, resulting in improved response rates and stronger customer engagement.

• Reducing Survey Abandonment: Branded survey URLs help to clearly reflect the organization's identity. Businesses can enhance user confidence, reduce abandonment, and ensure participants feel secure and engaged while completing surveys.

• Supporting Multi-Brand Survey Programs: Organizations that manage multiple brands, business units, or programs often need separate survey URLs to maintain a consistent brand experience and avoid respondent confusion. With distribution-level custom domain and subdomain configuration, each survey distribution can use a unique branded URL that aligns with the specific brand or program it represents. This ensures respondents interact with a survey link that matches the brand they engaged with, helping reinforce brand identity and trust throughout the survey journey.

Branded survey URLs play a crucial role in strengthening customer relationships by ensuring a seamless and trustworthy experience. They provide brand consistency, creating a unified brand presence across all customer touchpoints. This in turn drives increased trust and engagement, as users are more likely to respond to surveys that come from recognizable and credible links. Ultimately, organizations benefit from improved response rates, since branded URLs enhance user confidence and encourage higher participation in feedback activities.

Prerequisites

This feature has Limited Availability. To enable you need to follow these steps:

• Raise a Support Ticket: You need to submit a detailed request through the Sprinklr support portal, describing your branding requirements by writing it to tickets@sprinklr.com.

  OR

• Contact Your Success Manager: You need to reach out directly to your Customer Success Manager to initiate and guide you through the setup process.

How does it work?

Custom branded survey URLs are set up through a support-driven process. There is no self-service user interface available for this configuration; all setups are managed by the Sprinklr support team according to the information you provide in your request.

Requesting URL Customization

Single Brand Configuration

If your organization uses one brand identity across all surveys:

• Raise a support ticket or contact your Success Manager.

• Mention that the same custom domain and subdomain should be applied across all surveys and distributions in your account.

• Share the desired domain and/or subdomain.

Multiple Brand Configuration (Distribution-Level)

If your organization operates multiple sub-brands and needs different URLs per distribution:

• Raise a support ticket or contact your Success Manager.

• Provide details about the survey and distribution for which you want URL customization.

• Share the subdomain and/or domain you want configured for each distribution.

• Distributions not specified in the request will continue to use the default Sprinklr survey URL.

Setting Up Custom Domain

Once the support request is raised, the following steps are carried out to set up the custom domain:

1. Share Your Custom Domain: Share the custom domain or subdomain you wish to use for your survey URLs.

   Example: surveys.brandcorp.com

2. SSL Certificate Setup: An SSL certificate is required to secure the custom domain. You can set up custom domain in 2 ways:

   1. Using Sprinklr Generated CSR: To enable Sprinklr to create the Certificate Signing Request (CSR),

      1. You must provide the following information.

         Field	Description
         Country	Country code (e.g., US)
         State	State or province
         City	City name
         Company Name	Your organization's legal name
         Department	Department name
         Domain Name	The custom domain (e.g., surveys.brandcorp.com)
         Contact Name	Point of contact
         Contact Email	Contact email address

      2. Sprinklr will generate a CSR and share it with you.

      3. Use the CSR to obtain an SSL certificate from your Certificate Authority (CA).

      4. Share a zip folder containing:

         1. SSL Certificate

         2. Intermediate Chain

   2. Using Customer Generated CSR

      If you generate the CSR at your end, share a zip folder containing:

      1. SSL Certificate

      2. Intermediate Chain

      3. Private Key

3. CNAME Configuration

   Once the certificates are verified:

   1. Sprinklr will provide the CNAME target value (domain name).

   2. Update the CNAME entry in your DNS settings to point your custom domain to the Sprinklr-provided target.

4. Verification

   After CNAME propagation is complete, the branded domain becomes active for survey links. Sprinklr will confirm the setup is live.