TikTok Personal Profile Capabilities and Limitations

Updated 

This document summarizes the current capabilities and limitations of TikTok Personal Profiles in Sprinklr across engagement, publishing, and reporting. Use it as a quick reference to understand what is supported today and where limitations apply.

Engagement Capabilities

Content Management — Engagement Columns

Type of TikTok Column Content Grabbed 

Sprinklr Support 

Brand Posts 

Yes 

Comments on Brand Posts 

Yes 

Replies on Brand Posts 

Yes 

Brand Reposts 

No 

Liked Videos 

No 

Mentioned Videos 

No

Mentioned Comments 

No

Mentioned Hashtags [Hashtags need to be registered with TikTok] 

No

Direct Messages 

No

Message-Level Actions

The table below outlines which TikTok actions are available from Sprinklr by content type.

Types of TikTok Column Content Grabbed 

TikTok Action 

Sprinklr Support 

Brand Posts 

Comment 

Yes, the character limit for comments is 150 characters. 

Comments on Brand Posts 

Like 

Yes 

Hide 

Yes, but sometimes, due to TikTok's own policies, a comment may not be hidden. Read more here at TikTok's official API doc.

Report 

No 

Reply 

Yes 

Replies on Brand Posts 

Like 

Yes 

Hide 

Yes, but sometimes, due to TikTok's own policies, a comment may not be hidden. Read more here at TikTok's official API doc.

Report 

No 

Reply 

Yes (only text no media). The character limit for replies is 150 characters. 

Brand Reposts 

Comment 

No 

Liked Videos (if not private) 

Comment 

No 

Mentioned Videos 

Comment 

No 

Like 

No 

Add to Favorites 

No 

Repost 

No 

Embed 

No 

Share on Social Media Channels 

No 

Report 

No 

Mentioned Comments 

Comments 

No 

Reply 

No 

Like 

No 

Report 

No 

Mentioned Hashtags 

Comments 

No 

Reply 

No 

Like 

No 

Report 

No 

Direct Messaging 

Reply 

No 

Like 

No 

Delete 

No 

Report 

No 

Publishing Capabilities

The table below summarizes publishing support for TikTok Personal Profiles, including video specifications, captions, thumbnails, user settings, and additional publishing options.

Publishing Specifics 

Feature & Details 

Sprinklr Support 

Video Specs 

Maximum Size: 30 GB 

Yes 

Maximum Duration: 60 minutes 

Yes 

File Formats: Recommended .mp4 (Other major formats supported) 

Yes 

Video Resolutions: High-resolution recommended (1080p, 1440p, 4K) 

Yes 

Aspect Ratios: Recommended 16:9 (landscape), 9:16 (vertical) 

Yes 

Caption 

Text 

Yes 

Hashtags 

Yes 

Mention 

Yes 

Custom Thumbnail 

Cover Image 

Yes 

Location 

Location 

No 

Allow User Settings 

Comment 

Yes 

Duet 

Yes 

Stitch 

Yes 

Disclosing Video Content 

 

Yes 

Other Features 

Disclose Post Content 

Yes 

AI Generated Content 

No 

Run a Copyright Check 

No 

Adding CML Sounds (Custom Music Library) 

Yes 

Reporting Capabilities

The table below captures the reporting metrics, dimensions, sync behavior, and caveats currently supported for TikTok Personal Profiles.

Category 

Metric / Dimension / Detail 

Sprinklr Support 

General Caveats 

Paid + Organic Segregation 

Yes 

Backfill for Account Metrics 

Yes 

Backfill for Followers 

Yes 

Data Sync Frequency 

Account Level 

Yes 

Post Level (0–10 Days) 

Yes 

Post Level (11–60 Days) 

Yes 

Post-Level Metrics 

TikTok Video Views 

Yes 

TikTok Video Views Trend 

Yes 

TikTok Video Likes 

Yes 

TikTok Video Likes Trend 

Yes 

TikTok Video Comments 

Yes 

TikTok Video Comments Trend 

Yes 

TikTok Video Shares 

Yes 

TikTok Video Shares Trend 

Yes 

TikTok Video Reach 

Yes 

TikTok Video Reach Trend 

Yes 

TikTok Video Watched To Completion Rate 

Yes 

TikTok Video Watched To Completion Rate Trend 

Yes 

TikTok Video Total Time Watched in Seconds 

Yes 

TikTok Video Total Time Watched in Seconds Trend 

Yes 

TikTok Video Average Time Watched in Seconds 

Yes 

TikTok Video Average Time Watched in Seconds Trend 

Yes 

TikTok Video Impressions Percentage By Source 

Yes 

TikTok Video Viewer Percentage By Country 

Yes 

Account-Level Metrics 

TikTok Account Likes 

Yes 

TikTok Account Comments 

Yes 

TikTok Account Shares 

Yes 

TikTok Account Video Views 

Yes 

TikTok Account New Followers 

Yes 

TikTok Account Profile Views 

Yes 

TikTok Account Followers 

Yes 

TikTok Last 60 Days Follower % By Country 

Yes 

TikTok Last 60 Days Follower % By Gender 

Yes 

TikTok Page Followers Online By Hour 

Yes 

Dimensions 

TikTok Video Source 

Yes 

TikTok Hour of Day 

Yes