The Editorial Calendar gives your team insight into content strategy and allows them to collaborate efficiently, equipped with the right information. It also allows you to add Events, Sub-Campaigns, Campaigns, Messages, Message Ideas, Paid Initiatives & Ad Creatives.

To Create Content in Editorial Calendar

1. Navigate to the Editorial Calendar.

2. In the upper-right corner, click the dropdown icon next to Create Post.

3. From the menu, select the content type that you want to create:

   • Create Message Idea

   • Create Campaign

   • Create Campaign

   • Create Event

   • Create Paid Initiative

   • Create Ad Creative

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4. After you select a content type, you are redirected to the corresponding creation page. For example, if you select Create Campaign, the Campaign creation page opens.

5. Enter the required information for the selected content type and complete the creation workflow.

6. Once the entity is created, it becomes available in the Editorial Calendar, where you can view and manage it.