Use Sprinklr’s Segment Manager to create and manage audience segments from large volumes of user data. Once you connect a data source, Sprinklr imports and regularly refreshes user data, allowing you to segment audiences based on specific profile attributes.

This article explains how to create and view your segments.

To create a new segment

1. Open a new tab and go to Sprinklr Marketing > Advertising > Segment Manager (Campaign Strategy).

2. In the top right corner of the Segment Manager window, click + Create Segment.

3. In the Create New Segment window, click on the Select Attribute dropdown under Target section. From the list of available attributes, verify if the connector name shows on the right side of one or more attributes, as shown below (for example, Facebook File Upload is the connector).

   

4. Once you validate that the attributes (attributes are same as the columns in your data file) are loading correctly for your connector, enter basic details like the Segment Name and Segment Expiry Date.

5. Under the Target section, select the attribute using which you want to filter in data. Enter the desired value from the list of available options for the filter attribute you selected.

6. You can Add New Filter Group and separate both the filter groups with the appropriate operator. (AND – targeted users must match all of the selected filter groups. OR – targeted users can match any of the selected filter groups.)

7. Within each filter group, you can specify additional AND attributes too (that is, targeted users must match all of the attributes within the filter group)

8. Click Save to confirm your Segment.

To view a Segment in Segment Manager

Once the segment has been created, it will appear in the Segment Manager board. You can find the below properties in Segment Manager board:

Applications

• Capture and target only Prepaid customers from third-party audience database (Telecommunications).

• A telecommunication brand is launching a festive offer for its existing prepaid customers. It wants to run a few ad campaigns promoting the offer. It wants to target only the prepaid users from its existing customer database.

• To achieve this, connect your third-party data source to Sprinklr, and Create a Segment filtering only prepaid users so that you can target the right audience with the right message.

To create an Audience Segment filtering only prepaid users

1. Click the New Tab icon. Under Governance Console, click Segment Manager within Learn.

2. In the top right corner of the Segment Manager window, click Create Segment.

3. In the Create New Segment window, click on the Select Attribute dropdown under Target section. From the list of available attributes, select the attribute corresponding to subscription type (prepaid/postpaid) displayed against your connector name, as shown below (for example, here Vrstr contract type is the attribute for the connector Facebook File upload).

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4. Click Save to confirm your Segment. The Segment will filter-in only prepaid users from your database who are tagged with attribute value as Prepay.

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5. Activate the segment to the desired social channel and use it in your targeting while building campaigns.

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FAQs