Sprinklr DataStream Model 2 delivers your contact centre data directly into your own BigQuery Project using Google's secure AnalyticsHub Data Sharing.

No data is copied or moved outside the governed sharing flow, Sprinklr publishes a live, read-only listing that you subscribe to, and your teams can query it like a native BigQuery database.

Section 1: Provide Your BigQuery Details

Before Sprinklr can add you as a subscriber to our BigQuery Analytics Hub Listing, we need a few details from your BigQuery administrator to configure the Data Share. Sprinklr will create the listing and grant access based on the information you share below.

Section 2: Customer-Side Setup & Activating Your Data Share

Once Sprinklr confirms that your subscriber principal (Google Group or Service Account) has been added to our BigQuery Analytics Hub Listing, please follow the steps below to subscribe to the listing and make the data available to your team.

Choose the path that matches the subscriber identity you shared with Sprinklr:

• Option A: Google Group → use the Google Cloud Console (browser UI)

• Option B: Service Account → use the gcloud CLI or Terraform

Step 1: Open BigQuery Studio in Your Destination Project

1. Sign in to the https://console.cloud.google.com using an identity that is either:

   1. A member of the Google Group you shared with Sprinklr, or

   2. Authorised to impersonate the Service Account you shared.

2. From the project picker at the top of the page, select the destination GCP project you shared with Sprinklr. This is where your linked dataset will appear.

   

Step 2: Locate the Sprinklr Listing in Analytics Hub

1. From the left navigation pane, open Analytics Hub.

2. If prompted, click Enable to activate the Analytics Hub API.

   Note: If your user is not able to enable this, please contact the internal BigQuery POC/Admin, who would have access to enable it.

   

3. Once enabled, click Search listings.

   

4. The Sprinklr listing will appear in the results.

Can't find the Sprinklr listing? Verify the following before proceeding:

• Ensure you are signed in using an account that is a member of the Google Group that was provided to Sprinklr during the setup process.

• Confirm that you have selected the correct destination GCP project where the linked dataset is expected to be created.

  

If both conditions are met and the listing is still not visible, contact your BigQuery administrator or your Sprinklr implementation team for further assistance.

Step 3: Subscribe to the Sprinklr Listing

Option A: Google Group (Browser UI)

1. Click the Sprinklr listing tile to open its details page.

2. Review the listing description, then click Subscribe (top-right).

3. In the Subscribe dialog, provide:

   Destination project	Pre-filled with your current project. Update if needed.
   Linked dataset name	A name of your choice — e.g., sprinklr_data . This is how the dataset will appear in your BigQuery explorer.

4. Click Save. Your linked dataset will be created within a few seconds.

Choosing the Right Region Sprinklr publishes each listing in a primary region (where the source dataset lives) and may also offer replica regions (read-only copies in other geographies).

When subscribing, select the region that matches where your existing BigQuery datasets reside. BigQuery requires both sides of a JOIN to be in the same region — subscribing in your data's region allows you to join sprinklr_data with your tables directly, with no cross-region copy needed.

​

Option B — Service Account (CLI / Terraform)

Your GCP administrator (with permission to impersonate the Service Account) should run the following command:

Step 4: Verify the Linked Dataset

1. Return to BigQuery Studio.

2. In the Explorer pane, expand your destination project.

3. You should see your new dataset (the name chosen in Step 3) with a linked icon next to it.

4. Expand the dataset to view the tables and views Sprinklr has published.

   

Step 5: Grant Your Team Read Access

By default, only the subscriber identity (the Group member who clicked Subscribe, or the Service Account) can query the linked dataset. To allow your wider team to query it, grant BigQuery Data Viewer access.

Via Browser

1. Click the ⋮ (three-dot menu) next to the linked dataset → Share → Manage permissions.

2. Click Add principal and enter the email of the user or group.

3. Assign the role BigQuery Data Viewer and click Save.

Via CLI

Step 6: Query the Linked Dataset

Your analysts can now open a new query tab in BigQuery Studio and query the dataset just like any other.

Ongoing Access Management

Section 3 - What Happens Next?

1. Once you share the Section 1 details with Sprinklr, we will publish a dummy dataset to your listing to validate the connection end-to-end.

2. After joint confirmation that the test dataset is accessible from your side, Sprinklr will provision and share the actual production listing.