Service Voice Campaign Performance

Updated 

The Voice Campaign Performance – Inventory Report is a Service Analytics report that provides a comprehensive view of lead progression and inventory status across an outbound voice campaign. It tracks how leads move through different stages, from ingestion to dialing attempts and final outcomes, allowing teams to monitor campaign execution and data utilization in one place.

Business Use Cases

  • Track lead progression from ingestion to final outcomes, ensuring no leads are missed.

  • Monitor inventory utilization (used vs pending vs expired leads) for better coverage.

  • Identify gaps in dialing and campaign execution (low attempts, retries, missed segments).

  • Enable data‑driven optimization to improve reachability and campaign performance.

Dashboard Sections

This dashboard is divided into Lead Report section:

The Lead Report is divided into folowing widgets:

The metrics are listed below:

Name

Description

Total Leads

Count of all leads within the selected reporting scope, regardless of status.

Total Attempted Leads

Number of unique leads attempted at least once through any campaign or segment.

Total Connected Leads

Number of unique leads connected at least once through any campaign or segment.

Open Leads

Count of leads that have fresh calls scheduled from a campaign or haven't been attempted yet

Closed Leads

Number of leads marked as closed and excluded from further processing.

Retry Scheduled Leads

Count of leads currently scheduled for a future retry attempt.

On Hold Leads

Count of leads currently in an On Hold state and not being actively processed due to pending ACW or other reasons.

The metrics are listed below:

Name

Description

All leads

Count of all leads present in the system across all statuses and stages.

Attempt Number Dimension is missing

The number of times a lead has been called overall for its lifetime.

Retry Scheduled Leads

Count of leads currently scheduled for a future retry attempt.

On Hold Leads

Count of leads currently in an On Hold state and not being actively processed due to pending ACW or other reasons.

Closed Leads

Number of leads marked as closed and excluded from further processing.

The metrics are listed below:

Name

Description

Last Call Campaign Status

Status of the last call attempted through the campaign.

Last Telephony Outcome

Conversation completion status of the last call associated to the lead from any campaign.

Count

Count of entries/leads based on the aggregation applied.

The metrics and dimension are listed below:

Name

Description

Last Call Campaign Status

Status of the last call attempted through the campaign

Last Call Disposition Plan

Call Disposition of the last call associated with the lead.

Last Call Sub Disposition

Call Sub Disposition of the last call associated with the lead.

Count

Count of entries/leads based on the aggregation applied.

ACW Outcomes breakdown over Open,Closed,On Hold and Retry Scheduled Lead. The metrics and dimensions are listed below:

Name

Description

Lead ID

Unique ID of the lead

Lead Created Time

Timestamp when the lead was created in case outbound calls only.

First Attempted Timestamp (Campaign)

First Attempt within Campaign.

First Connect Time

Timestamp of the first connection between agent and customer.

Attempt number of First Connect

The attempt number at which the lead was first connected.

Last Call Time (Campaign)

Last call under campaign.

Speed to First Touch

Time taken by the system to dial a lead for the first time after ingestion.

Attempted Count (Campaign)

Number of leads attempted within a campaign.

Attempt Number (Campaign)

The number of times a lead has been called from a campaign.

Last Telephony Outcome

Conversation completition status of the last call associated.

Last Case Number

Last case number associated to the lead.

Last Conversation ID (Campaign)

Last interaction within campaign.

Voice Campaign

Indicates the ID of voice campaign in case of outbound calls.

Voice Segment

Name for particular voice segment if call initiator was segment.

Last Participated Agent

last agent who participated in a call with this lead.

Last Call Campaign Status

Status of the last call attempted through the campaign.

Last Call Disposition (Campaign)

Last disposition under campaign.

Last Call Sub-Disposition (Campaign)

Sub-disposition under campaign.

Total Talk Time

Total talk time spent by agents on calls.

Total Handle Time

Total conversation handling time, including talk time, hold time, preview time, wrap time, and other selected handling components.