Use Ads Composer to create and publish Facebook Reels Trending Ads campaigns in Sprinklr. You can select trending topics, define audience and inventory settings, reserve reach and frequency, add media creatives, and review the campaign in a single workflow.

Facebook Reels Trending Ads place your ads immediately after popular creator-made Instagram Reels associated with selected topics. These campaigns use Meta’s Limited Inventory setting for brand suitability.

Before you begin

Before creating a Facebook Reels Trending Ads campaign, make sure that:

• Your Meta ad account is enabled for Reels Trending Ads. Meta representative approval is required.

• You have access to Ads Composer.

Create a Facebook Reels Trending Ads campaign

To create and publish a Facebook Reels Trending Ads campaign, complete the following main steps:

1. Enable Facebook Reels Trending Ads.

2. Configure audience and delivery settings.

3. Add creatives and publish the campaign.

Enable Facebook Reels Trending Ads

Use the Paid Initiative Details tab to create the Paid Initiative, select the supported campaign objective and buying type, and enable Reels Trending Ads.

1. Navigate to Advertising > Ads Composer. The Create New Paid Initiative page appears.

2. Select the Facebook ad account that you want to use. The Ads Composer workflow opens.

3. Under Select Objective for your Paid Initiative, select Awareness.

4. Enter the Paid Initiative name and complete the other required Paid Initiative settings.

5. In the Page field, select the Facebook Page that you want to associate with the campaign.

6. In the Instagram Account field, select the Instagram account that you want to use.

   If the selected Facebook Page is connected to an Instagram account, you can choose the associated Instagram account from the dropdown.

7. Under Buying Type, select Reserved.

   Note: Reels Trending Ads are supported only with the Reserved buying type.

8. Enable Reel trending ads. The toggle becomes available after you select Reserved.

9. Review the selected Facebook Page and Instagram account.

10. Click Next. The Target Audience tab opens.

Paid Initiative fields

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Configure audience and delivery settings

Configure the following settings before creating the ad:

• Configure the target audience

• Configure Budget & Schedule

Configure the Target Audience

Use the Target Audience tab to define the audience for each Ad Set.

Facebook Reels Trending Ads support targeting by age, gender, and location only. Sprinklr hides the other targeting fields and existing audiences when Reels Trending Ads are enabled.

1. Click the Target Audience tab.

2. Select the Ad Set from the left pane.

3. Click Add Target Audience.

4. Configure the required age, gender, and location settings.

5. Save the audience.

6. Click Next. The Budget & Schedule tab opens.

Configure Budget & Schedule

Use the Budget & Schedule tab to configure the Reels Trending Ads settings and reserve inventory.

When you enable Reel trending ads, Sprinklr automatically applies the supported placement and inventory settings. You only need to select the trending topics and configure the bidding and Reach and Frequency settings. The settings in this section apply at the Ad Set level.

Reserve Reach and Frequency inventory

Under Set the Reach & Frequency details, click Set Reach and Frequency and complete the reservation workflow. For more information about Reach and Frequency reservations, see Facebook Reach and Frequency Graphs.

Select trending topics

1. In the Reel trending ads section, keep Topics selected.

2. Click the Values field.

3. Select one or more of the following topics:

   • Sports

   • Food and Drink

4. Click Next or continue configuring the remaining Ad Set settings

Your ads can appear after trending Instagram Reels associated with the selected topics. Currently, only Sports and Food and Drink are supported.

Review Reels Trending Ads settings

When you enable Reel trending ads, Sprinklr automatically applies the supported placement and inventory settings.

You cannot modify these values for a Reels Trending Ads campaign. Reels Trending Ads use Limited Inventory, Meta's strictest brand-suitability setting.

Configure bidding

Use the bidding settings to select how Meta optimises ad delivery.

1. Under Set the Bidding details, select an Optimize for value.

2. Select the required optimisation option.

The product interface provides the following options:

Add creatives and publish the campaign

Complete the following tasks before publishing the campaign:

• Add creatives

• Review and publish the campaign

Add creatives

Use the Creatives tab to add the ad creative for the campaign.

1. Click Add another creative.

2. Select an approved Media Post creative and click Save.

3. If a suitable creative is not available, click Add New Creative and create a media creative.

4. Review the creative in the Instagram Reels preview.

5. Click Next.

Reels Trending Ads support the Media post type only. Sprinklr displays only the Instagram Reels preview for these campaigns.

Review and publish the campaign

Complete any settings required by your organization on the Advanced Configuration and Optimization tabs, and then proceed to the Review tab.

1. Review the campaign configuration.

2. Verify that:

   • Reel trending ads is enabled.

   • At least one trending topic is selected.

   • Platform is Instagram.

   • Placement is Instagram Reels.

   • At least one creative is added.

3. Resolve any validation errors.

4. Click Publish.

5. Select Publish or Send for approval, as applicable.