In Sprinklr, you can configure conversion windows for eligible Meta campaigns to define how Meta attributes conversions after people interact with your ads. These settings align with the options available in Meta Ads Manager, helping you maintain consistent attribution settings across both platforms.

Meta supports three attribution types:

• Click-through Attribution attributes conversions after a person clicks an ad.

• Engaged View Attribution attributes conversions after a person engages with an ad.

• View-through Attribution attributes conversions after a person views an ad without clicking it.

For eligible campaigns, you can combine one or more of these attribution types when selecting a conversion window.

Attribution Types

Click-through Attribution

Click-through Attribution attributes a conversion to an ad when a person clicks the ad and completes a conversion within the selected conversion window.

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Example: A person clicks your ad and purchases a product later that day. The purchase is attributed to the ad click.

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Engaged View Attribution

Engaged View Attribution attributes a conversion to an ad when a person engages with an ad and completes a conversion within the selected conversion window.

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Example: A person engages with your ad and installs your app later that day. The app install is attributed to the ad engagement.

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View-through Attribution

View-through Attribution attributes a conversion to an ad when a person views the ad, does not click it, and later converts within the selected conversion window.

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Example: A person sees your ad, visits your website later, and submits a form. The form submission is attributed to the ad view.

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Supported Campaigns for Engaged View Attribution

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You can use Engaged View Attribution for the following Meta campaign configurations.

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Conversion Window Options

A conversion window specifies how long Meta attributes a conversion after a person clicks, engages with, or views an ad.

Each conversion window option combines one or more attribution types and attribution periods. For example:

• 1 day after clicking or engaging attributes conversions that occur within one day of a click or engagement.

• 1 day after clicking, engaging, or viewing attributes conversions that occur within one day of a click, engagement, or view.

• 7 days after clicking or 1 day after engaging attributes conversions that occur within seven days of a click or within one day of an engagement.

For supported campaign configurations, you can select Conversion Window options that include Engaged View Attribution alongside click-through and view-through attribution.

Supported Workflows

You can use the selected Conversion Window settings across the following workflows:

• Ads Composer for campaign creation, editing, draft saving, and templates.

• Ads Manager for campaign review and editing.

• Bulk Actions for bulk edits.

• Clone & Duplicate for cloned and duplicated campaigns.

• Automated Ads for automated campaign creation and updates.

• Campaign Import

• Campaign Sync