Meta Conversion Value Optimisation enables you to optimise eligible Meta Leads campaigns for conversion value instead of conversion volume. With this optimisation approach, Meta delivers ads to people who are more likely to generate higher-value outcomes for your business, helping you prioritise conversion value rather than simply increasing the number of conversions.

Sprinklr supports this capability through the Maximise value of conversions optimisation goal for eligible Meta Leads campaigns.

Campaign Requirements

Meta Conversion Value Optimisation is available only for Meta campaigns that use:

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• Leads as the campaign objective.

• Website as the promotion destination.

After you meet these requirements, the Maximise value of conversions optimisation goal becomes available in the campaign's bidding configuration.

Supported Sprinklr Workflows

Meta Conversion Value Optimisation is available across the following Sprinklr workflows:

• Ads Composer

• Ads Manager

• Ads Pivot

• Import / Export

• Automated Ads

• Automated Checklist

• Ads Reporting

• Paid Rules

• One-Click Ad Buy (OCAB)

Supported Bid Strategies

When Maximise value of conversions is selected, you can choose from the following bid strategies to define how Meta optimises delivery for conversion value.

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