Deep dive on your audience’s evolving consumer preferences and capture direct product feedback via Audience Conversation Insights.

In today's data-driven world, businesses and organizations have access to an abundance of information. One of the most valuable sources of knowledge lies in the conversations that take place with their audience. Audience conversation insights provide invaluable information about customer preferences, opinions, and needs, enabling businesses to make informed decisions and tailor their strategies to better serve their target market.

Sprinklr’s Audience Insights can be used to generate insights on your target audience of interest. With the help of Sprinklr’s Audience Insights, you can create an Audience Conversation Insights report to understand your audience’s interests, affinities, top themes of conversations, and top influencers.

Business use cases

• Identity top themes of conversation with the highest share of voice within your target audience group

• Discover unknowns such as functional & emotional attributes around your products, moments of consumption, unmet needs & changing customer perceptions

• Deep dive on your target audience by understanding detailed demographics, interests and brand affinities based on their social media activity

To create an Audience Conversation Insights report

1. Click the New Tab icon. Under Sprinklr Insights, click Audience Insights within Learn.

   

2. On the Audience Insights record manager, click Create Audience Study in the top right corner.

   

3. On the Select Business Objective popup window, select Advanced Audience Insights and click Proceed to Create.

   

4. On the Advanced Audience Insights report creation form, enter the name of your report and select the report type – Audience Conversation Insights.

5. Upon selecting the report type, the Definition Criteria field will appear where you need to select the desired definition criteria – Define via Tweets and Define via Profile Attributes.

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6. Provide the details as per the definition criteria you have selected.

7. Now scroll down to the Time Range for Conversation Insights section. Here you need to provide a time-range for which you want to fetch conversation of your audience.

   Note: This will not consume any listening mentions. We currently support a duration of up to 2 years.

8. Click Create Report in the bottom right corner.

Once the report is ready, it will be listed in the main screen of the Audience Insights manager. You will also receive a push notification once the report is ready for use.

Definition Criteria

The Definition Criteria section allows you define your target audience for the audience conversation insights report. There are two options –

• Define via Tweets

• Define via Profile Attributes

Define via Tweets

Define your target audience via authors of tweets by adding Topics or Keyword Queries. This will not consume any listening mentions.

1. First, select a time range to fetch authors via contents of their messages. Authors with messages in this time-range will be included as your audience input. We support a maximum time range of up to 2 years.

2. After defining the time range, you need to include conditions. Define conditions to include profiles in your target audience. At least one condition is mandatory for the report to be processed. You can add multiple condition groups and control their relationship using AND/OR operator.

Define via Profile Attributes

Define your target audience via profile or message attributes, such as user bio, accounts followed, tweet text and more. You can include and/or exclude conditions.

You can use the middle operator drop-down to determine whether the filter should include or exclude any value by using Containing/Not containing. In this way you can freely create multiple inclusion and exclusion criteria for your filters.

More conditions can be added by selecting the + sign next to a condition added. You can also select the condition to be followed AND/OR between the conditions using the drop-down within the condition group.