Branch.io helps boost user engagement and ad performance across your marketing channels by ensuring that every link routes users to the right content. It integrates with your current marketing tech stack and provides flexible data export options and out of the box integrations with leading ad networks, email service providers, and analytics tools.

By using deep linking, Branch.io directs users straight to specific content within your app or website, instead of a generic homepage, enhancing the user journey and conversion rates.

In this article, you’ll learn what deep links are, how Sprinklr’s integration with Branch.io adds value, and how to access Branch.io metrics and dimensions in Sprinklr.

​What are Deep Links ?

Deep Links guides users directly to a specific location within a downloaded app, enabling swift transitions from email, web, social media, and other marketing channels to desired in-app content. It transforms user engagement by directly connecting them to specific app pages, enhancing user experiences and facilitating desired interactions.

Once created, you can use a single deep link across multiple channels, including email, ads, QR codes, smart banners, in-app notifications, social media, and more.

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How Sprinklr adds value

With the integration of Branch.io in Sprinklr, you can analyze and optimize your campaigns more effectively using Branch.io data within Sprinklr’s reporting and dashboard tools. This integration allows you to:

• View Branch.io metrics and dimensions in Ads Reporting dashboards, tabs and widgets.

• Combine and plot Sprinklr or social channel data with Branch.io data in the same widget for unified insights.

• Export Branch.io data directly from the Ads Reporting widgets. 

• Map data using common unique parameters at your chosen level (this parameter is configurable from the backend).

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Supported Metrics and Dimensions

Sprinklr currently supports the following Branch.io metrics and dimensions.

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