Marketing Roles and Permissions
Updated
In this article, you can find Sprinklr Marketing Permissions and their respective descriptions.
To ensure that the users on the Sprinklr platform are set up with the appropriate access to the Marketing features, you need to assign the right set of permissions to their roles. To review the basics of adding users, see Add a User, and to learn more about adding a role, see Add a Role.
Conversations
Workflow Engine

Permission | Description |
View | Allows users to view workflows. |
Edit | Allows users to edit workflows. |
Enable | Allows users to enable (and disable) workflows. |
Data Engine

Permission | Description |
View | Allows users to access and view Data Engine. |
Create | Allows users to create Pipelines in Data Engine. |
Edit | Allows users to edit Pipelines in Data Engine. |
Delete | Allows users to delete Pipelines in Data Engine. |
Share | Allows users to share Pipelines in Data Engine. |
Clone | Allows users to clone Pipelines in Data Engine. |
Reporting
For Reporting Permissions, click here.
Audience
Audience Profile

Permission | Description |
View | Allows users to view and access Audience Profiles. |
Export | Allows users to export Audience Profiles. |
Edit Properties | Allows users to edit properties of the Audience Profiles. |
Edit Contact Info | Allows users to edit contact info of the Audience Profiles. |
Audience Manager

Permission | Description |
View | Allows users to view and access Audience for a campaign. |
Edit | Allows users to edit the Audience for a campaign. |
Content
Media Asset

Permission | Description |
View | Allows users to view and access the Asset Manager. |
Create | Allows users to add new assets. |
Edit | Allows users to edit existing assets. |
Delete | Allows users to delete existing assets. |
View Detailed | Allows users to view assets details. |
Comment | Allows users to comment on assets. |
Export | Allows users to export content from the Asset Manager. |
Import | Allows users to import content to the Asset Manager. |
Download | Allows users to download assets from the Asset Manager. |
Post | Allows users to publish content from the Asset Manager. |
Suggest | Allows users to suggest content from the Asset Manager. Users can then view this suggested content in an Engagement Dashboard that is built to bring in suggestions. |
Manage Feartured Curation | Allows users to configure Discovery View in the Asset Manager. |
Lock | Allows users to lock or unlock assets. |
Manage Notification Config | Allows users to manage media asset notifications. |
Request Asset Expiry Etension | Allows users to request an asset expiration extension. |
Manage Asset Restriction | Allows users to manage asset restrictions. |
Image Cropping | Allows users to crop images in the Image Editor. |
Image Color Adjustments | Allows users to make color adjustments to an image in the Image Editor. |
Image Overlay Texts | Gives users the permission to overlay an image over another image in the Image Editor. |
Image Overlay Images | Gives users the ability to overlay text on an image. |
Image Collage Templates | Allows users to make collage templates in the Image Editor. |
Image Overlay Shapes | Gives users the ability to overlay shapes on an image. |
Share | Allows users to share assets across workspaces. |
User Sharing | Allows users to share assets with users/user groups of the current workspace. |
Delete Posts on Asset Expiry | Gives users the permission to auto-delete all Posts associated with an Asset as soon as the Asset expires. |
Initiate Workflow Process | Allows users to initiate workflows on assets. |
Task

Permission | Description |
View | Allows users to view and access tasks. |
Create | Allows users to create new tasks. |
Edit | Allows users to edit existing tasks. |
Delete | Allows users to delete existing tasks. |
View Detailed | Allows users to view task details. |
Admin | Allows users to view, create, edit, delete, clone, and view details for all tasks created by anyone. |
Clone | Allows users to make a copy of the task. |
Edit Notes | Allows users to edit the task notes. |
Delete Notes | Allows users to delete the task notes. |
Board View

Permission | Description |
View | Allows user to access and view Boards in the Asset Manager. |
Create | Allows user to create Boards in the Asset Manager. |
Edit | Allows user to edit a Board's filtering criteria and update the Board. |
Delete | Allows user to delete a Board. |
Lock | Allows user to lock (and unlock) a Board to prevent changes from being made. |
User Generated Content

Permission | Description |
View | Allows users to view and access User Generated Content. |
Create | Allows users to suggest discovered content to user-generated content. |
Edit | Allows users to edit the properties of user-generated content. Also, the Request Approval option for UGC is also controlled by the Edit permission. |
Delete | Allows users to delete user-generated content. |
Share | Allows users to share user-generated content. |
View Detailed | Allows users to view details of user-generated content. |
Comment | Allows users to add internal comments to user-generated content. |
Download | Allows users to download user-generated content. |
Post | Allows users to post user-generated content. |
Suggest | Allows users to suggest user-generated content. |
UGC Board

Permission | Description |
View | Allows users to view and access UGC Boards. |
Create | Allows users to create new UGC Boards. |
Edit | Allows users to edit existing UGC Boards. |
Delete | Allows users to delete existing UGC Boards. |
Share | Allows users to share UGC Boards. |
Production Dashbaords

Permission | Description |
Admin | Allows users to view, create, edit, delete, clone, and view details for all Production Dashboards created by anyone. |
View | Allows users to access and view Production Dashboards. |
Create | Allows users to create/setup a Production Dashboard. |
Edit | Allows users to edit Production Dashboard tabs. |
Delete | Allows users to delete a Production Dashboard. |
Clone | Allows users to clone a Production Dashboard to make an exact copy. |
Lock | Allows users to lock a Production Dashboard to prevent any actions from being made on the Dashboard. |
Delete Column | Allows users to delete columns within a Production Dashboard. |
Export Dashboard | Allows users to export the Production Dashboard. |
Lock Column | Allows users to create, edit, and delete tabs within the Production Dashboard. |
Share | Allows users to share a Production Dashboard across Customer and Workspace environments and to specified users and/or user groups. |
Manage Tabs | Allows users to manage configured tabs within a Production Dashboard. |
Manage Quick Filters | Allows users to manage Quick Filters within a Production Dashboard. |
Manage Color Tagging | Allows users to manage Color Tags within a Production Dashboard. |
Standard Dashboard | Allows users to access and manage Standard production dashboards. |
Request Management Standard Dashboard | Allows users to access and manage Request Management Standard dashboard. |
Third Party Content

Permission | Description |
View | Allows users to view and access Third Party Content. |
Content Settings

Permission | Description |
View | Allows users to access Content Settings. |
Third Party Boards

Permission | Description |
View | Allows users to view and access Third Party Content boards. |
Create | Allows users to create Third Party Content boards. |
Edit | Allows users to edit Third Party Content boards. |
Delete | Allows users to delete Third Party Content boards. |
ShutterStock Boards

Permission | Description |
View | Allows users to view and access Shutterstock boards within Third Party Content. |
Create | Allows users to create Shutterstock boards within Third Party Content. |
Edit | Allows users to edit Shutterstock boards within Third Party Content. |
Delete | Allows users to edit Shutterstock boards within Third Party Content. |
Getty Image Boards

Permission | Description |
View | Allows users to view and access Getty Image boards within Third Party Content |
FlashStock Boards

Permission | Description |
View | Allows users to view and access FlashStock boards within Third Party Content |
Content Marketing

Permission | Description |
Download Shutterstock Images | Allows users to download Shutterstock images. |
Download Getty Images | Allows users to download Getty images. |
Download FlashStock Images | Allows users to download FlashStock images |
Publishing
Calendar

Permission | Description |
View | Allows users to view and access the Calednar. |
Delete | Allows users to delete the Calendar boards. |
Manage Post Color | Allows users to color-code outbound messages in the Calendar. |
Export | Allows users to export content from the Calendar. |
Import | Allows users to import content to the Calednar. |
Edit | Allows users to edit the Calendar. |
Manage Quick Filters | Allows users to manage Quick Filters within the Calendar. |
Share | Allows users to share the Calendar across workspaces. |
User Sharing | Allows users to share their calendar boards with members of other teams. |
External Share | Allows users to share their Calndar externally. |
Lock/Unlock | Allows users to Lock/Unlock their Calendar views. |
Calendar Settings

Permission | Description |
Scheduled Reports | Allows users to schedule Calendar exports. |
Outbound Execution

Permission | Description |
View | Allows users to access and view Outbound Messages. |
Edit Sent Post | Allows users to edit sent Outbound Message posts. |
Publish | Allows users to publish new Outbound Messages. |
Create Draft | Allows users to create a draft for an Outbound Message. |
Create Post | Allows users to create Outbound Messages. |
Create Localized Copy | Allows users to create a localized copy of an Outbound Message. |
Create Variant | Allows users to create variants of the Outbound Message. |
Show Response Suggestions | Allows users to view response suggestions for Outbound Message. |
Enable Response Compliance | Allows users to enable response compliance for Outbound Messages. |
Enable Response Compliance Feedback | Allows users to enable response compliance feedback for Outbound Messages. |
Edit and Approve | Allows users to edit and approve existing Outbound Messages. |
Delete | Allows users to delete existing Outbound Messages. |
Approve / Reject | Allows users to approve or reject the existing Outbound Messages. |
Giphy Search | Allows users to search and insert Giphy in Outbound Messages. |
View Confidential | Allows users to view confidential messages. |
Edit | Allows users to edit posts. |
View Smart Approvals | Allows users to view smart approvals for existing Outbound Messages. |
Initiate Workflow Process | Allows users to initiate workflows on Outbound Messages. |
Share | Allows users to share existing Outbound Messages. |
Smart Scheduling | Allows users to set smart scheduling on Outbound Messages. |
View Brief | Allows users to view briefs associated with the Outbound Messages. |
Add Cc | Allows users to add Cc in the content. |
Add Bcc | Allows users to add Bcc in the content. |
Config Admin
Config Admin

Permission | Description |
Monitoring Dashboard | Provides admin visibility into all Engagement Dashboards, without requiring the dashboard to be shared. |
Listening Dashboard | Provides admin visibility into all Listening Dashboards, without requiring the dashboard to be shared. |
Reporting Dashboard | Provides admin visibility into all Reporting Dashboards, without requiring the dashboard to be shared. |
Production Dashboard | Provides admin visibility into all Production Dashboards, without requiring the dashboards to be shared. |
Calendar | Provides admin visibility into all Editorial Calendar boards, without requiring the boards to be shared. |
Approval Queue | Provides admin visibility into all Approval Queues, without requiring the dashboard to be shared. |
Suggestion Queue | Provides admin visibility into all Suggestion Queues, without requiring the dashboard to be shared. |
Media Asset | Provides admin visibility into all Media Assets, without requiring the dashboard to be shared. |
Macro | Provides admin visibility into all Macros, without requiring the dashboard to be shared. |
Custom Field | Provides admin visibility into all Custom Fields, without requiring the dashboard to be shared. |
Rule Engine | Provides admin visibility into all Rules, without requiring the dashboard to be shared. |
Profile List | Provides admin visibility into all Profile List, without requiring the dashboard to be shared. |
Set Up
Profile List

Permission | Description |
View | Allows users to access and view Profile List settings. |
Create | Allows users to create new Profile Lists within Profile List settings. |
Edit | Allows users to edit existing Profile Lists. |
Delete | Allows users to delete existing Profile Lists. |
Tiered Approval

Permission | Description |
View | Allows users to access and view Tiered Approval settings. |
Create | Allows users to create new Tiered Approvals. |
Edit | Allows users to edit existing Tiered Approvals. |
Delete | Allows users to delete existing Tiered Approvals. |
Campaign

Permission | Description |
View | Allows users to access and view Campaign settings. |
Create | Allows users to create new Campaigns. |
Edit | Allows users to edit existing Campaigns. |
Delete | Allows users to delete existing Campaigns. |
Archive/Unarchive | Allows users to archive/unarchive existing Campaigns. |
Suggest | Allows users to make Campaign suggestions. |
Manage Events | Allows users to manage Events associated with a campaign. |
Manage Visibility | Allows users to determine the visibility of Campaigns. |
Manage Default Campaign | Allows users to set a default selection for Campaign. |
Lock/Unlock | Allows users to lock/unlock existing Campaigns. |
Clone | Allows users to clone existing Campaigns. |
Initiate Workflow Process | Allows users to initiate workflow on campaigns. |
Share | Allows users to share existing Campaigns. |
Sub-Campaign

Permission | Description |
View | Allows users to access and view Campaign settings |
Create | Allows users to create new Campaigns. |
Edit | Allows users to edit existing Campaigns. |
Delete | Allows users to delete existing Campaigns. |
Archive/Unarchive | Allows users to archive/unarchive existing Campaigns. |
Suggest | Allows users to make Campaign suggestions. |
Manage Events | Allows users to manage Events associated with a campaign. |
Manage Visibility | Allows users to determine the visibility of Campaigns. |
Manage Default Campaign | Allows users to set a default selection for Campaign. |
Lock/Unlock | Allows users to lock/unlock existing Campaigns. |
Clone | Allows users to clone existing Campaigns. |
Initiate Workflow Process | Allows users to initiate workflow on campaigns. |
Share | Allows users to share existing Campaigns. |
Event

Permission | Description |
View | Allows users to view and access Events in content settings. |
Create | Allows users to create new Events. |
Edit | Allows users to edit existing Events. |
Delete | Allows users to delete existing Events. |
Persona

Permission | Description |
View | Allows users to view and access Persona. |
Manage | Allows users to manage Persona. |
Customer Journey

Permission | Description |
View | Allows users to view and access Customer Journey. |
Manage | Allows users to manage Customer Journey. |
Content Templates

Permission | Description |
Create | Allows users to create Content Templates. |
View | Allows users to view and access Content Templates. |
Edit | Allows users to edit existing Content Templates. |
Delete | Allows users to delete existing Content Templates. |
Clone | Allows users to clone Content Templates. |
Archive/Unarchive | Allows users to archive/unarchive Content Templates. |
Brief Templates

Permission | Description |
Create | Allows users to create Brief Templates. |
View | Allows users to view and access Brief Templates. |
Edit | Allows users to edit existing Brief Templates. |
Delete | Allows users to delete existing Brief Templates. |
Clone | Allows users to clone Brief Templates. |
Briefs

Permission | Description |
Lock/Unlock | Allows users to lock/unloack Briefs. |
Share | Allows users to share Briefs. |
Manage | Allows users to manage Briefs. |
Forms
Request Form

Permission | Description |
Create | Allows users to create Request Forms. |
View | Allows users to view and access Request Forms. |
Edit | Allows users to edit existing Request Forms. |
Archive/Unarchive | Allows users to archive/unarchive Request Forms. |
Requests

Permission | Description |
Create | Allows users to create Requests. |
View | Allows users to view and access Requests. |
Edit | Allows users to edit existing Requests. |
Delete | Allows users to delete existing Requests. |
Media Uploader
Media Uploader

Permission | Description |
Desktop Upload | Allows users to upload images, videos, and other media from saved files in desktop. |
Sprinklr DAM | Allows users to upload images, videos, and other media from Sprinklr DAM. |
External DAM | Allows users to upload images, videos, and other media from your own DAM. |
Add From Url | Allows users to upload images, videos, and other media from a Url. |
Dynamic Image | Allows users to upload images, videos, and other media using dynamic images. |
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