ChatGPT Ads allows businesses to advertise within ChatGPT. By connecting an ChatGPT Ads account to Sprinklr, you can create, manage, and measure ChatGPT Ads campaigns alongside campaigns from other advertising channels.

ChatGPT Ads is available as a dedicated advertising channel in Sprinklr. Throughout the platform, the channel appears as ChatGPT Ads.

Why advertise on ChatGPT Ads?

ChatGPT Ads helps you reach users through advertising experiences in ChatGPT. It combines conversational advertising, contextual targeting, and campaign reporting within a single advertising platform.

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With ChatGPT Ads, you can:

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• Reach ChatGPT users: Show ads through advertising experiences in ChatGPT.

• Use contextual targeting: Align ads with relevant conversation topics using Context Hints.

• Create simple campaigns: Build campaigns using Chat Cards, the supported ad format for ChatGPT Ads.

• Manage campaigns in one place: Manage ChatGPT Ads campaigns alongside campaigns from other advertising channels.

• Measure performance: Track campaign delivery, engagement, and spend using reporting metrics such as impressions, clicks, CTR, CPC, CPM, and spend.

ChatGPT Ads hierarchy

ChatGPT Ads uses a campaign hierarchy similar to other advertising channels.

Understanding this hierarchy helps you organise campaigns and analyse performance data in Sprinklr.

How ChatGPT Ads works

ChatGPT Ads uses a simplified advertising model built around a single ad format, contextual targeting, campaign reporting, and an ad review process.

• Chat Card ads: ChatGPT Ads supports a single ad format called Chat Card. Each Chat Card includes an image, title, body text, and destination URL.

• Contextual targeting: ChatGPT Ads supports country targeting and contextual targeting through Context Hints. You can target or exclude countries and define the types of conversations where your ads may appear.

• Performance measurement: ChatGPT Ads provides reporting metrics that help you understand campaign delivery, engagement, and spend. Available metrics include Impressions, Clicks, Spend, Click-through Rate (CTR), Cost Per Click (CPC), and Cost Per Mille (CPM). You can view these metrics in Sprinklr reporting tools.

• Ad review: ChatGPT reviews every ad after publication. During the review process, an ad can have one of the following statuses: In Review, Approved, or Rejected. These statuses are available in reporting and automation workflows.

Before you get started

Before you can create ChatGPT Ads campaigns in Sprinklr, you must connect an ChatGPT Ads account.

To connect an account, you need:

• An ChatGPT Ads account

• An ChatGPT Ads API key

Sprinklr uses the API key to connect and authenticate your ChatGPT Ads account. For setup instructions, see Set Up ChatGPT Ads Accounts.