Component

Supported capabilities

Ads Composer

Creates and publishes OpenAI Ads campaigns.

Supports:

• Budgeting and targeting configuration

• Chat Card creative management

• Optimization settings

• Campaign review and publishing

Ads Manager

Manages OpenAI Ads campaigns, Ad Groups, and ads after publication.

Supports:

• Editing and lifecycle management

• Cloning and exports

• Synchronization

• Ad review status monitoring

Import / Export (Bulk Import)

Imports, exports, and updates OpenAI Ads entities in bulk.

Supports:

• Bulk campaign creation

• Partial updates

• Media imports

• Import tracking and validation

Creative Library

Creates, stores, manages, and reuses Chat Card creatives.

Supports:

• Creative asset management

• Creative reuse across campaigns

• Approvals and governance workflows

• Asset sharing

Rule Engine

Creates automation and governance rules for OpenAI Ads campaigns, Ad Groups, and ads.

Supports:

• Rule-based automation

• Lifecycle actions

• Notifications

• Performance-based automation

Automated Checklist

Validates OpenAI Ads campaigns before publication by using Campaign QA Checklists. Supports campaign, Ad Group, ad, and custom field validation workflows.

Naming Convention

Applies naming conventions to campaigns, Ad Groups, ads, and Chat Card creatives.

Supports:

• Entity naming conventions

• Creative naming conventions

• Reverse naming conventions

• Automated naming workflows

Reporting

Analyses OpenAI Ads campaign performance by using supported reporting metrics and dimensions.

Supports:

• Metrics: Impressions, Clicks, Spend, Click-Through Rate (CTR), Cost Per Click (CPC), and Cost Per Mille (CPM)

• Dimensions: Ad Account, Paid Initiative, Ad Set, Ad, and time-based granularity