OpenAI Ads allows businesses to advertise within ChatGPT. By connecting an OpenAI Ads account to Sprinklr, you can create, manage, and measure OpenAI Ads campaigns alongside campaigns from other advertising channels.

OpenAI Ads is available as a dedicated advertising channel in Sprinklr. Throughout the platform, the channel appears as OpenAI Ads.

OpenAI Ads is available as a dedicated advertising channel in Sprinklr. Throughout the platform, the channel appears as OpenAI Ads.

Why advertise on OpenAI Ads?

OpenAI Ads helps you reach users through advertising experiences in ChatGPT. It combines conversational advertising, contextual targeting, and campaign reporting within a single advertising platform.

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With OpenAI Ads, you can:

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• Reach ChatGPT users: Show ads through advertising experiences in ChatGPT.

• Use contextual targeting: Align ads with relevant conversation topics using Context Hints.

• Create simple campaigns: Build campaigns using Chat Cards, the supported ad format for OpenAI Ads.

• Manage campaigns in one place: Manage OpenAI Ads campaigns alongside campaigns from other advertising channels.

• Measure performance: Track campaign delivery, engagement, and spend using reporting metrics such as impressions, clicks, CTR, CPC, CPM, and spend.

OpenAI Ads hierarchy

OpenAI Ads uses a campaign hierarchy similar to other advertising channels.

Understanding this hierarchy helps you organise campaigns and analyse performance data in Sprinklr.

How OpenAI Ads works

OpenAI Ads uses a simplified advertising model built around a single ad format, contextual targeting, campaign reporting, and an ad review process.

• Chat Card ads: OpenAI Ads supports a single ad format called Chat Card. Each Chat Card includes an image, title, body text, and destination URL.

• Contextual targeting: OpenAI Ads supports country targeting and contextual targeting through Context Hints. You can target or exclude countries and define the types of conversations where your ads may appear.

• Performance measurement: OpenAI Ads provides reporting metrics that help you understand campaign delivery, engagement, and spend. Available metrics include Impressions, Clicks, Spend, Click-through Rate (CTR), Cost Per Click (CPC), and Cost Per Mille (CPM). You can view these metrics in Sprinklr reporting tools.

• Ad review: OpenAI reviews every ad after publication. During the review process, an ad can have one of the following statuses: In Review, Approved, or Rejected. These statuses are available in reporting and automation workflows.

Before you get started

Before you can create OpenAI Ads campaigns in Sprinklr, you must connect an OpenAI Ads account.

To connect an account, you need:

• An OpenAI Ads account

• An OpenAI Ads API key

Sprinklr uses the API key to connect and authenticate your OpenAI Ads account. For setup instructions, see OpenAI Ads Accounts.