In this article, you will learn how to create and deploy rules that will govern the entry and exit condition of a trigger-based journey.

Setting up entry trigger

Entry via Audience update rule

An Audience Update rule can be set up in Sprinklr which will keep on checking the audience profiles in the system and if some profile’s custom properties are changed and if they qualify certain criteria (set in the conditions of the rule itself), a journey can be triggered.

1. Click the New Tab icon. Under Platform Modules, click Rule Engine within Collaborate section.

2. In the top right corner of the Rule Engine window, click Create New Rule.

3. On the New Rule window, provide a Name and an optional Description for your new rule.

4. Set the Rule Scope to Workspace or Customer.

5. Set the Context of the rule as Audience Update.

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6. Click on Save and you will be taken to the rule builder canvas where you can define conditions and actions.   ​

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7. Add a Condition and specify what all do you want to check in an audience profile for it to be part of the Journey.   ​

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8. Depending upon whether a condition is met or not, you can also specify the action to be taken. In the Marketing Journey Actions section, select Start Marketing Journey and specify the journey to be triggered everytime the conditions are met.