Record Manager
Updated
The Record Manager serves as your command center for managing all LLM Insights reports within your environment. It gives you a comprehensive, organized view of every report, along with key details to help you quickly find, review, and manage them.
Creating a New Report
To create a new report, simply click + Create Report in the top-right corner.
You’ll be guided through the setup process step-by-step. For detailed instructions, see the Setting Up Your LLM Insights Report article.

Record Manager Columns and Metrics
Once you access the record manager, you will be able to see the following metrics:

Field | Description |
Report name | Title of the report |
Status | Current state of the report: Active, Inactive, In Progress, or Expired |
Prompts | Number of prompts configured in the report |
Use case | Business objective or scenario the report supports |
End date | Date when automated refresh stops |
Refresh cadence | Frequency of report updates, for example daily or weekly |
Owner | User responsible for the report |
As your environment grows, finding the right report quickly becomes critical. Record Manager includes powerful tools to streamline discovery:
Filters: Narrow results by Status, Use Case, Owner, or Tags
Search Bar: Locate reports instantly by name
These capabilities are especially valuable for organizations managing hundreds of reports across multiple teams or regions.
Actions available on each report
Go to the Vertical Ellipsis to view the actions available for each report:

View Input: Review the original configuration used to create the report, including:
Brands and AI tools
Prompt pillars and prompts
Refresh frequency
Use this option to audit setup details or replicate a report for another market or business unit.
Enable / Disable:
Disable a report to pause future prompt runs without losing historical data.
Re-enable it any time before the End Date.
Once the End Date passes, the report becomes Expired and can no longer be modified, only viewed.
Delete: Permanently remove a report from your environment.
Note: Deleted reports cannot be recovered, so use this action with caution.
Permissions: Control access to the report by assigning viewing and management rights to specific users or teams. This is especially useful for:
Global organizations managing region-specific reports.
Scenarios involving sensitive or competitive intelligence.
Manage reports: Reports run automatically based on their configured refresh cadence until the End Date.
The Manage Reports view gives you full visibility into report activity, including:
A history of all scheduled runs
Success and failure statuses
Timestamps for each generation
If a run fails, you can manually restart it before the next scheduled cycle. This helps ensure continuity and prevents gaps in your data.