Leverage Sprinklr's AI capabilities to optimize your bids, budgets and creatives.

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On the Optimizations window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed below.

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2. If you want to create your Strategy Group from scratch and then apply it to your campaign, click Create New below the drop-down menu or Create New Strategy Group in the top-right corner of the drop-down (when a Strategy Group is selected). This will open up the Strategy Group creation pane alongside and you will not need to leave Ads Composer.

To learn more about creating a Strategy Group, see Create a Strategy Group.

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3. Click Next to proceed to the Review section for scheduling and publishing your campaign.