Pinterest Trending Keywords helps you discover what people are searching for on Pinterest to inform content and campaign planning. You can explore trending keywords by region and trend type (growing, monthly, yearly, seasonal), then drill down into individual keywords to understand audience demographics, including age range and gender breakdowns. You can also filter results by interests, age group, and gender to narrow your focus, and quickly scan the top 50 keywords ranked by trend score.

Use Cases

• Discover trending keywords on Pinterest and identify search terms gaining momentum across different trend types (growing, monthly, yearly, seasonal).

• Understand audience interest behind each trend by reviewing demographic breakdowns including age range and gender associated with trending keywords.

• Monitor emerging search trends early and plan content or campaigns before keywords become saturated.

Prerequisites

You will require permissions to access Explorer to access Trend Discovery. To use Pinterest Discovery, you must possess View permissions for Pinterest Discovery within Trend Discovery. If you have any further questions, please contact tickets@sprinklr.com.

Accessing Pinterest Trend Discovery

Follow the steps below to access Pinterest Trend Discovery:

1. Navigate to Sprinklr Insights and then choose Trend Discovery in the Explorer section within Listen.

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2. Navigate to Social Channel page and then select Pinterest.

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3. On the Pinterest Discovery page, you can identify trending keywords and refine the results using available filters such as trend type, region, age group, and gender. Additionally, you can analyze keyword trends within specific use cases to surface the most relevant and context-specific insights. Use the following filters to refine the keyword list:

   1. Trend Type

   2. Region

   3. Age

   4. Gender

   5. Include Keywords

   6. Interests

4. When you select the Open Keywords Details option, you will be directed to the third pane, allowing you to explore keyword insights in depth.

   By clicking on a keyword, you will receive a comprehensive analysis that encompasses:

   1. Audience analysis: Shows how the keyword performs across different age group.

   2. Gender analysis: Indicates which gender segments are driving the trend.

   3. Keyword growth analysis: Highlights how the keyword is trending over time. These insights help you understand how a keyword is performing and which audience segments are contributing to its popularity.

   You can get more detailed insights about the keywords performance by examining how it fluctuates within particular audience segments, for instance, the 18–24 age group. Furthermore, you can assess its significance across various factors like region and trend type (for example, seasonal trends in a specific market) to gain a clearer understanding of its overall context and relevance.