Pinterest now uses a single Sales objective for campaigns that drive conversion outcomes. Within the Sales objective, you can create campaigns that:

• Drive transactional conversion goals.

• Promote products from a Pinterest catalog.

To support these use cases, Ads Composer includes a Show Product Catalog option that determines the campaign experience:

• Turn off Show Product Catalog to create a standard Sales campaign for conversion-focused advertising.

• Turn on Show Product Catalog to create a catalog campaign that promotes products from a Pinterest catalog.

The Sales objective combines the functionality previously available through the Conversions and Catalog Sales objectives.

Use this article to create and publish either campaign type using the Sales objective.

Supported components

The Pinterest Sales objective is supported in the following Sprinklr components:

• Ads Composer

• Automated Ads

• Bulk Import and Export

• One-Click Ad Buy (OCAB)

• Creative Library

• Rule Engine

• Automated Checklist

• Ads Pivot reporting

Before you begin

To access the Pinterest Sales objective experience, your environment must have the PINTEREST_NEW_OBJECTIVES_ENABLED dynamic property enabled.

If you plan to create a catalog campaign, ensure that a Pinterest catalog and product set are available in your Pinterest ad account.

Set up a Pinterest Sales Campaign

1. Click the New Tab icon. Under Sprinklr Marketing (Ads), click Ads Composer within Execute.

2. On the Create new Paid Initiative window, select your Pinterest ad account.

3. On the Configure your Pinterest Paid Initiative window, select Sales as the Campaign Objective.

4. Enter a Campaign Name.

5. Select one of the following campaign experiences using the Show Product Catalog option:

   • Standard Sales campaign: Turn off Show Product Catalog to create a campaign that drives transactional conversion goals.

   • Catalog campaign: Turn on Show Product Catalog to create a campaign that promotes products from a Pinterest catalog.

     

6. If you selected a Catalog campaign, select a Catalog.

7. Configure the settings on the Target Audience tab.

8. Configure the settings on the Budget & Schedule tab.

9. Open the Creatives tab and click Add another creative. Configure the creative based on the campaign type you selected:

   Campaign type	Configuration
   Standard Sales campaign	Select one of the following creative types: Pin, Video, or Carousel.
   Catalog campaign	Select a Product Set, and then select either Shopping Ads or Collection Ads.

   If you want to reuse an existing catalog creative, click Use as Template from the creative options menu.

   Note: You cannot select an existing Pinterest catalog creative directly. Use Use as Template to create a copy of the creative.

10. Save the creative.

11. Configure the placement settings as required.

12. Open the Optimization tab and configure the required optimization settings.

13. Configure the bidding settings as required.

14. Review the campaign configuration.

15. Click Publish.

Additional information

Existing campaigns

• Existing Conversions and Catalog Sales campaigns continue to run.

• Update draft campaigns that use deprecated objectives before publishing them.

Limitations

• Campaigns that use non-transactional conversion events, such as Signup or Lead, are not supported through the Sales objective workflow.

• Objective-related settings can be updated only while a Pinterest campaign remains in draft status.