Nextdoor Ads Reporting Metrics

Updated 

Leverage this detailed list of Nextdoor metrics for reference when accessing portal data and campaign information in Sprinklr.

Note: Nextdoor ad accounts cannot be added directly in Sprinklr. To add a Nextdoor ad account, please contact Support and provide your account access token. Our team will add the account from the backend, after which it will appear in the Ad Accounts screen. Once added, you can perform additional actions such as custom field tagging, as usual.

Metrics Name

Description

Spend

Total amount you've spent so far on your Ad Entity

Impressions

Total number of impressions

Cost Per 1,000 Impressions (CPM)

Amount spent for every 1000 impressions

Clicks

Total number of clicks on your ad

Click Through Rate

Total number of clicks divided by the number of impressions

Cost Per Click

Total amount spent divided by the no. of clicks

Nextdoor Total Conversions

The total number of conversion actions attributed to your Nextdoor ads.

Nextdoor Billable Spend

The amount you'll be billed, excluding excess media delivered beyond the ad group budget in Nextdoor.