OpenAI Ads Reporting
Updated
OpenAI Ads reporting allows you to analyze OpenAI Ads performance using OpenAI Ads metrics and dimensions. You can use this data to create dashboards, build custom metrics, configure benchmarks, define rule conditions, and export reporting data.
OpenAI Ads reporting supports performance metrics and reporting dimensions, such as campaign details, ad details, review status, and channel-level reporting.
Enablement Note: OpenAI Ads reporting is available only for environments where OpenAI Ads reporting has been enabled by Sprinklr. If the feature is not available in your environment, contact your Success Manager or submit a request to tickets@sprinklr.com.
Supported metrics
Sprinklr supports the following OpenAI Ads metrics.
Metric | Description |
Impressions | Total number of times an ad is displayed. |
Clicks | Total number of clicks received by an ad. |
Spend | Total amount spent on OpenAI Ads. |
Click-through Rate (CTR) | Percentage of impressions that result in clicks. |
Cost per Click (CPC) | Average cost incurred for each click. |
Cost per Mille (CPM) | Cost incurred per 1,000 impressions. |
These metrics are available across supported reporting features and entity levels.
Supported dimensions
Sprinklr supports the following OpenAI Ads dimensions for segmentation and reporting.
Dimension | Description |
Account | OpenAI Ads account associated with the reporting data. |
Campaign Name | Name of the campaign. |
Ad Group Name | Name of the ad group. |
Ad Name | Name of the ad. |
Native ID | OpenAI identifier for the account, campaign, ad group, or ad. |
Status | Current status of the selected entity. |
Review Status | Approval status of an ad. |
Campaign Start Date | Date when the campaign starts. |
Campaign End Date | Date when the campaign ends. |
Channel | Advertising channel, displayed as OpenAI Ads. |
Daily Time Bucket | Reporting data grouped by day. |
Chat Card Creative Type | Type of OpenAI ad creative associated with the ad. |
Sprinklr displays dimensions only at entity levels where data exists. For example, Review Status is available at the Ad Variant level, while campaign dates are available at the Paid Initiative level.
Entity mapping
OpenAI Ads entity | Sprinklr entity |
Ad Account | Ad Account |
Campaign | Paid Initiative |
Ad Group | Ad Set |
Ad | Ad Variant |
Supported reporting features
Reporting feature | Support |
Ads Reporting | Create dashboards and widgets using OpenAI Ads metrics and dimensions. You can:
|
Ads Pivot | Analyse OpenAI Ads performance using Pivot reporting with support for OpenAI Ads metrics and dimensions. |
Ads Custom Metrics | Use OpenAI Ads metrics as operands under the Paid data source to create custom metrics and cross-channel calculations. |
Ads Benchmarks | Create Cost benchmarks for CPC, CPM, and Spend, and Rate benchmarks for CTR. View benchmark values and percentage deviation at the Paid Initiative, Ad Set, and Ad Variant levels. |
Rule Engine (Paid Rules) | Use OpenAI Ads metrics and Review Status values as rule conditions. Supported levels include:
|
Exports | Export OpenAI Ads reporting data from dashboards and widgets in Excel, PDF, PNG, CSV, and PPT formats. |
Scheduled Exports | Schedule dashboard and widget exports using standard Scheduled Exports capabilities. Ads Pivot exports cannot be scheduled. |