How to Create a Google Analytics 4 WebAnalytics Profile

Updated 

Note:

1.For Google Analytics 4, Web analytics setup would be similar to that of Google Analytics.

2.Existing Google Analytics would work for Google Analytics 4 as well.

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You can create a new Google Analytics Profile in Sprinklr Web Analytics.

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1. Click the New Tab icon. Under Governance Console, click Analytics within Integrate.

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2. In the top right corner of the Web Analytics window, click Add Analytics Profile and create your web analytics profile. To learn more, see Create a Web Analytics Profile.

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3. While creating the Web Analytics Profile, select Google Analytics/Custom (based on the taxanomy) from the Analytics Profile Type drop-down menu for the respective Module Type.

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4. Match the Parameters from Google Analytics into Sprinklr Web Analytics. The variables can either be static inputs or dynamic inputs.

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5. For example, if the Module Type of the profile is Paid, you must select Ad Variant ID (or the variable depending upon the taxonomy) from the Variable(s) drop-down menu for the Campaign Content parameter.

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Enablement note:

Please reach out to Sprinklr Support after each Google Analytics connection to view the dimensions in the Google Analytics User.

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6. Click Save in the bottom right corner of the Web Analytics (Settings) window.