You can create a new Google Analytics Profile in Sprinklr Web Analytics.

1. Click the New Tab icon. Under Governance Console, click Analytics within Integrate.

2. In the top right corner of the Web Analytics window, click Add Analytics Profile and create your web analytics profile.

3. While creating the Web Analytics Profile, select Google Analytics/Custom (based on the taxanomy) from the Analytics Profile Type drop-down menu for the respective Module Type. ​

4. Add the Parameters from Google Analytics into Sprinklr Web Analytics. The variables can either be static inputs or dynamic inputs.

   For example, if the Module Type of the profile is Paid, you must select Ad Variant ID (or the variable depending upon the taxonomy) from the Variable(s) drop-down menu for the Campaign Content parameter.

5. Click Save in the bottom right corner of the Web Analytics (Settings) window.