‎In-App Custom Reporting: Metrics, Dimensions, and Use Cases

In-App Custom Reporting: Metrics, Dimensions, and Use Cases

Updated

1 day ago

This document provides an overview of the Custom Reporting fields available for In-App Surveys, focusing on Intercept Performance metrics and key dimensions used to analyze survey effectiveness. These reporting fields help you understand how users progress through the survey intercept journey, evaluate the impact of different survey experiences, and uncover trends that can drive data-informed optimization.

Key Capabilities

Monitoring the complete intercept funnel from Triggered → Engaged → Abandoned → Completed.
Comparing survey performance across different distributions and creatives.
Identifying engagement and completion trends over time.
Analyzing survey behavior across different audience segments and contexts.
Filtering and slicing dashboard data using commonly used dimensions for deeper reporting insights.

Note: Use the rates for performance comparisons across cohorts, and counts for volume tracking.

Business Use Cases

Intercept funnel monitoring: Monitor triggered, engaged, abandoned, and completed actions to identify where drop-offs occur in the funnel.
Creative effectiveness analysis: Compare engagement/completion across creative types and creative names.
Distribution benchmarking: Compare distributions by channel/name to identify best performers.
Time-based insights: Analyse performance by time of day / day of week / month of year.
User-level segmentation (where available): Understand which users/profiles engage with intercepts.

Metrics and Dimensions

The metrics and dimensions are listed below:

Note: All rate metrics are percentages and typically use Intercept Triggered Count as the denominator.

Metrics

Dimensions

Note: Key points to note

Counts vs Rates

Counts represent absolute volumes for the selected filters and time range.
Rates represent normalised performance and are better for comparisons across cohorts.

Denominator behaviour

Callout (Warning): When Intercept Triggered Count = 0, rate metrics may display as 0, blank, or N/A depending on reporting conventions.

Applicability

Intercept Page URL is most relevant for Website distributions (if enabled/exposed).
Intercept Engaged User is intended for user-level segmentation and may be subject to privacy/access controls.

Metric	Description	Possible values
Intercept Triggered Count	Number of times an intercept was shown/triggered for recipients.	Integer ≥ 0
Intercept Engagement Count	Number of times users engaged with the intercept (opened/accepted prompt to proceed).	Integer ≥ 0
Intercept Engagement Rate	Engagement % out of total triggered. Formula: (Engagement Count / Triggered Count) × 100	0–100%
Intercept Abandoned Count	Number of times users closed/dismissed the intercept (e.g., close icon / secondary action such as “No”).	Integer ≥ 0
Intercept Abandonment Rate	Abandonment % out of total triggered. Formula: (Abandoned Count / Triggered Count) × 100	0–100%
Intercept Completed Count	Number of times the intercept was completed (completion event as defined in intercept flow).	Integer ≥ 0
Intercept Completed Rate	Completion % out of total triggered. Formula: (Completed Count / Triggered Count) × 100	0–100%

Dimension	Description	Possible values (examples)
Distribution Channel	Channel used to deliver/trigger the distribution.	Enumerated (e.g., In‑App, Website, …)
Distribution Name	Name of the distribution in CFM.	Free-text (user-defined)
Intercept Creative Name	Creative name for the intercept shown.	Free-text (user-defined)
Intercept Creative Type	Creative format shown to the user.	Web: Popup, Positioned Popup & Feedback Button, Embedded In-App: Popup, Embedded & Rating Popover
Intercept Page URL (Only Applicable for Website)	The URL page on which the intercept was triggered	URL
Intercept Engaged User	User/profile that engaged with the intercept.	User/profile identifier
Intercept Activity Time	Timestamp when intercept is shown (intercept activity event time).	DateTime
Response Time	Timestamp when the survey response is submitted.	DateTime
Survey Open Time	Timestamp when the survey was opened (if tracked separately).	DateTime
IP Address (Only Applicable for Website)	IP captured during interaction (if available).	IPv4/IPv6 string