Chinese Source Upgrade
Updated
Sprinklr has partnered with one of China’s leading data vendors to fetch data from channels like Xiaohongshu, Kuaishou and Sina Weibo.
These are some of the most popular apps that are used in China for sharing user-generated content in the form of videos, pictures, or text.
This data will now be available to clients upon request only.
Key highlights
All data coming for these 3 channels will be anonymised owing to compliance with Chinese PIPL data regulations.
Both Historical and Live data flow will be supported for all these 3 channels.
Xiaohongshu mentions will be present under Blogs and Kuaishou mentions will be present under Videos source.
For Sina Weibo, please create a Sina Weibo Based Listening Topic.
Enablment note: Customers will have to follow the SOP to raise the request to enable this data.
Query formats
Total of 2000 KWs (Chinese characters) are allowed or 4000 English Alphabets per client | Supported operators = OR, AND, NOT
Total 1024 combinations are allowed.
Examples
Example 1: KW Query = "Dell" OR "戴尔" Total KW count = 4 ("Dell" counts for 2 Chinese characters) | Combination count = 2
Example 2: KW Query = ("Dell" OR "戴尔") AND "电脑" Total KW count = 6 | Combination count = 2
Metrics & dimensions
Field | Description |
Message (conversation stream) | The text content of the message |
Permalink | URL of the mention |
Time | Published time of the mention |
City | City location of the mention |
Domain | Source website of the mention |
Requesting Data from Xiaohongshu, Kuaishou, and Sina Weibo
Data Expected:
Xiaohongshu: Blogs and Blog comments
Kuaishou: Video and video comments
Steps to follow:
Fill out the Chinese Sources Form with all the required details and provide the specific keywords to raise to the vendor.
Once the form is filled out, create topics in the environment accordingly with the provided keywords. Make sure to enable these topics.
After all the topics are created on your end, kindly raise a support ticket to track this request.
Note: Separate DP needs to be enabled for Sina Weibo listening.
TE - Separate DP needs to be enabled for Sina Weibo listening.