Deep Research in Sprinklr Copilot
Updated
Deep Research is an advanced research mode within Copilot that generates research-grade analytical reports alongside high‑quality conversational interactions.. It prioritizes depth and reliability over speed by expanding data sources, applying multi-step analysis, and producing structured outputs with metrics, visuals, and citations. This makes it ideal for scenarios that require high-confidence, well-supported insights.
Business Use Cases
Deeper Research is best suited for situations where accuracy, coverage, and traceability matter:
Strategic analysis: Support business and market decisions with comprehensive, data-backed insights.
Brand and sentiment research: Consolidate broad mention coverage with quantitative metrics and visual trends.
Risk and compliance assessments: Evaluate sensitive or regulated topics using transparent sourcing and structured evidence.
Stakeholder-ready reporting: Generate clear summaries, visualizations, and recommendations for sharing with leadership.
Hypothesis validation: Confirm or challenge assumptions through deeper analytical reasoning across diverse data sources.
Accessing Deep Research
The steps to access Deep Research are mentioned below:
Navigate to Sprinklr Insights and then access Sprinklr Copilot for Research under Explorer within Listen.
Click the Try different Copilot modes (+ option) in the search bar.
Select Deep Research after clicking the + option.
Core Capabilities of Deep Research
Structure Reports
Unlike standard Copilot responses, Deeper Research generates structured analytical reports that typically include:
Introduction: Provides the research context and objective
Methodology: Describes data sources, analytical approach, and limitations
Detailed findings: Presents thematic insights and in-depth analysis
Visual analysis: Includes charts and graphical representations of key data.
Note: Sprinklr Widget integration is supported to provide insights into data.
Key findings: Summarizes the most important discoveries.
Recommendations: Outlines actionable next steps based on insights.
Source bibliography: Lists transparent and traceable citations.
Summary table: Offers a structured, high-level overview of results.
Larger and More Diverse Data Sources
Deep Research improves reliability by using larger and more diverse data sources, increasing mention volume, expanding sample size, and reducing bias to deliver more balanced and credible insights.
Metrics and Quantitative Analysis
Deep Research ensures insights are data‑backed by incorporating quantitative metrics such as mention volume, engagement, share of voice (SOV), entity analysis, and theme‑based discussion volumes.
Multi-Step Research Planning with Streaming support
Deep Research uses a multi‑stage planning approach instead of a single query, breaking the user’s request into multiple analytical steps. It generates sub‑queries, retrieves data from multiple sources, aggregates and synthesizes results, and produces structured insights, enabling broader analysis and more comprehensive findings.
Additional Functionalities
The additional functionalities are listed below:
Helpful: You can click Helpful button to express satisfaction.
Not Helpful: You can click Not Help option to express dissatisfaction and provide feedback. You can choose from the available feedback options or add your own custom comment. You have the ability to select the reason for not helpful from the predefined feedback options or you can feel free to add specific details aswell.
Copy: You can copy the content to the clip board.
Sources: Deep Research shows the exact surveys, responses, or widgets used to generate an answer in the third pane, giving you full visibility into the data backing each insight.
